Configuring ETRN on the Server and the Client Essay

To set up ETRN, you need to configure the server and the client separately. The ISP usually configures the server side. The setup is simple if your ISP is using Exchange Server. Go to the Connections tab of the IMS property sheet. Under Message delivery, click E-Mail Domain. Add the customer’s domain name and select the Queue messages for ETRN check box, as you see inScreen 1. If you don’t check this box, the ISP server will immediately attempt to deliver messages even though the ETRN client is offline. Checking this box prevents unsuccessful retries and nondelivery reports (NDRs) back to the originator. ISPs that don’t use Exchange Servers can configure the Sendmail utility for ETRN capability. The ETRN client requires more complex configuration. First, configure when the ETRN client sends mail. If you’re using RAS, be sure you’ve configured the RAS client and a phone book entry pointing to your ISP before you begin. From Exchange Server, go to the IMS property sheet to configure your connector for ETRN dial-up. From the Dial-up Connections tab, which Screen 2 shows, choose the appropriate remote access entry from the Available connections window. Next, decide on a schedule for calling your ISP. As Screen 2 shows, you have several options, including transferring mail at specific intervals or whenever mail is queued up. Note that you don’t explicitly define when to close the connection. The IMS terminates the connection depending on the setting in the Time-out after X min window. This parameter refers to idle time; the connection closes after the number of minutes you specify have passed. Your ISP must be able to dequeue your inbound mail within this period, or the connection will close prematurely. The connection might close if the dequeue process doesn’t proceed in a timely fashion after you’ve established the connection with the ISP. You can accommodate a slow start of the dequeuing process by increasing the time value. You configure logon validation for the dial-up connection by clicking Logon Information on the Dial-up Connectors tab. On the screen that opens, enter your username, password, and domain (if appropriate). This information (which your ISP gives you) provides the credentials for ETRN to match against the server and provides security between the two servers. To configure ETRN to let your ISP send your mail to you, click Mail Retrieval to get to the screen that you see in Screen 3. Click Retrieve mail using ETRN. To specify the proper Internet domain, you can use the Routing property page (from the IMS property sheet) or hard-code your domain names by selecting Use these domains and entering domains in the window. The latter option signals the ISP to dequeue messages from this domain only. If you’ve defined subdomains, precede the domain name with an at (@) character to collect mail for all domains. Subdomains let you partition companies into operating units with separate email addresses. For example, the NCR.com Internet domain has several subdomains, such as daytonoh.NCR.com and columbiasc.NCR.com. If your ISP has defined separate hosts for inbound and outbound messages, you can select Send ETRN to specified host instead of outbound mail host and define the IP address of the inbound host. If your service provider uses the TURN command instead of ETRN, you can click Issue TURN after delivering outbound mail. If you use this option, your ISP might need to authenticate your identity, if the ISP has this functionality. You can configure these credentials (e.g., name and password) on the Security tab of the IMS property sheet. This authentication usually uses the AUTH LOGIN ESMTP extension to send the account and password on the outbound connection. If your ISP uses UNIX instead of Exchange Server, you can use the UNIX Sendmail application to dequeue messages from the ISP’s SMTP gateway for delivery to the ETRN client. To configure Sendmail, select Custom command to invoke a script that uses the Sendmail function. You enter the script in the window next to the option. For instance, the remote shell command (Rsh) causes Sendmail to run at the service provider after you’ve established a connection. For example, the syntax  Rsh I isp.com l logonalias â€Å"/user/lib/sendmail q R NCR.com† starts the remote shell, then connects to a service provider called ISP.com. The logon alias starts the shell at the ISP (this alias must match the rhosts file on the ISP). The rest of the command executes the remote shell and sends the queue to the specified domain (NCR.com). The final step in the client portion of ETRN setup is to configure your server to queue mail in the IMS for later transfer to your ISP via ETRN. On the IMS Connections tab, which Screen 4 shows, selectForward all messages to host under Message Delivery, and then enter your ISP’s IP address. Check the Dial using check box, and be sure the correct RAS phone book entry appears in the adjacent window.

Equal Rights for Androids and Humans

Equal Rights for Androids and Humans The concept of equality among all people was, unfortunately, not â€Å"self-evident† until the passengers on the Mayflower proclaimed it in 1620. A section of the Mayflower Compact reads, â€Å"†¦and by virtue hereof to enact, constitute and frame such just and equal laws, ordinances, acts, constitutions and offices†¦Ã¢â‚¬ . (Commanger, 23) Written in 1776, the second paragraph of the Declaration of Independence states, â€Å"We hold these truths to be self-evident, that all men are created equal†¦Ã¢â‚¬  (US Declaration Ind. This phrase echoes the same beliefs as those expressed in the Mayflower Compact. Efforts to achieve equality among all Americans have continued to this day. The concept of equality has not been ignored by Hollywood, either. The concept of equality has been a central theme in various popular films over the years. One such film is Bicentennial Man. The theme of Bicentennial Man challenges the viewer to question where they think the line of equality ought to be drawn. Throughout history, humans have struggled with this concept.Naturally, individuals desire to be the best, and they try to distance themselves from those who are not the same; the homeless, the handicapped, people from different cultures, or those that look different. The film approaches this idea in a different manner because Andrew, the android â€Å"star† of the film, is not a person. It takes Andrew a period of two hundred years (hence the name of the movie, Bicentennial Man) to convince the World Government that he did, in fact, have a soul and should be considered an equal. Columbus, Bicentennial Man) The film’s idea of android equality is not (yet) an issue needing to be addressed in American society. The film’s concept of equality does, however, resemble the real challenges of human equality faced by many Americans throughout history. At the start of the movie, it was established that Andre w only existed to serve and obey his owners, the Martin family. His only purpose was to obey the commands of and attend to the needs of this family. Jeremy Bentham, a political theorist, believes this is an example of the concept of utilitarianism.In simple terms, utilization is using an object (or people) â€Å"as a tool† to achieve a goal. (Nelson, 205). A word that could be used interchangeably with utilitarianism is, of course, slavery. Bicentennial Man evaluation of android equality is a clear reflection of the challenges of equal rights faced by many Americans throughout the history of the nation. In the film, Andrew Martin, the android, fought for 200 years in order to be declared equal to the humans he once served.In the real history of America, however, African-Americans fought for more than 300 years for equal rights as Americans. If only reality was a swift as Hollywood! Works Cited: Bicentennial Man. Dir. Chris Columbus. Perf. Robin Williams and Embeth Davidtz. Ra diant Productions, 1999. DVD. Mayflower Compact. November 11, 1620. Documents of American History. Ed. Henry S. Commanger. New York: Appleton-Century Crofts, 1968. Nelson, Brian. Western Political Thought From Socrates to the Age of Ideology. 2nd. Englewood Cliffs: Prentice Hall, 1996. Print.

Space Shuttle Challenger Disaster Essay Example | Topics and Well Written Essays - 1000 words

Space Shuttle Challenger Disaster - Essay Example Tears not because of the tragedy itself, but the event resonates far into the deep recesses of what we know is true in every one of us. We all dream. We then work to bring forth the dream into reality, into actuality. And something goes wrong and how with the vision, the exhilaration of the dream - in contrast with how tragic our efforts become, we realize how fragile we are. For in itself, the dream, the challenge is made of sterner stuff. It' s as if reaching towards the dream is something that is beyond our control - for if it isn't, we would all stop telling fairly tales to children, knowing that in reality, it's not always a happy ending. (NASA) and of Morton Thiokol, the company which produced rocket motors of space shuttles (Greene p. 1; Berkes par. 6) fought for. The engineers supposedly voiced opposition to launching Challenger into orbit that fateful day. Challenger's launch of its 10th mission was already delayed for days by the cold weather and NASA's management was eager to launch despite concerns by engineers to delay take-off because the O-ring sealants (like washers in a faucet) in the rockets were not tested for complete reliability most especially during cold weather. Despite their opposition, the NASA management proceeded with the take-off and what the engineers feared came to pass. Hot gases from Challenger's right-side rocket leaked through the faulty O-ring and led to the explosion of the spacecraft. Like the mythical Icaru... No matter what their real personal lives might have been - we look at them like icons, the chosen ones to at the juncture of history. And looking at a picture of them smiling, with their blue astronaut suits, and holding their space headgear - we think of how the human race have stretched democracy into space. We are gladdened that of the seven, two were women - one of them a non-specialist, one an African-American and one an American of Japanese descent. These seven on board Shuttle Mission 51L, the tenth of Challenger's orbit into space was to do something probably routine for astronauts -which was to carry some equipment like satellite and cameras to observe something so ordinary as Halley's comet (Greene p. 1). What was extraordinary and made it special was that it was the first time a teacher was going into space and she was to be there especially to teach the first outer-space classroom lesson. Sharon Christa McAuliffe, 37 at that time, was chosen from the ranks of 11,000 teachers across the country to fly on Challenger. Her often quoted line from her Challenger Disaster astronaut application form was "I watched the Space Age being born and I would like to participate" (NASA website).1 The commander of the crew was Francis Scobee, 47 who enlisted in the U.S. Air Force and originally trained as an engine mechanic but longed to fly (NASA website). He pursued his dream and managed to fly 45 types of aircraft. As a NASA astronaut, he was part of the crew of the fifth Challenger obit flight who managed to retrieve and repair a satellite in orbit, the Solar Maximum Satellite. For Michael J. Smith, 41, the 10th Challenger mission where he was space shuttle pilot was his first flight into space. A member of the U.S.

Money Laundering and Abusive Tax Havens Essay Example | Topics and Well Written Essays - 2500 words

Money Laundering and Abusive Tax Havens - Essay Example (Ethiopia: Council Passes Bill on Dirty Money. USA Today. [internet] Available at: http://content. usatoday.com /topics /topic/People/Notorious/Al+Capone. [Accessed June 25, 2009].) Whatever receipts coming from the washing venture, even if at a loss or lesser than what he invested, would therefore come out clean. So, the dirty money was delivered somewhere, washed and made clean or made to appear clean. Here is a kidnapper from Indonesia, for instance. Let us give him the name K. He kidnaps a vacationing wealthy Chinese in Macau. K gets one million dollars as ransom money in exchange of the victim's freedom. One cannot always carry one million dollars in bills or currency notes without inconvenience or difficulty. So, K deposits 300,000 dollars to the account of his Mistress No. 1, also 300,000 dollars to the account of his Mistress No.2, and another 300,000 dollars to the account of his Mistress No. 3. For the remaining 100,000 dollars, he keeps part of it in a minor bank account he has and part in his pocket. Bingo. The 900,000 dollars are safely placed in the custody of his paramours' bank accounts. In case he needs money, he simply calls any of the ladies and gets an on-line cash credit to his petty account. A corrupt official from Korea who receives kickback money or illegal commissions from a Japanese construction firm will not keep the bucks in Korea. What will he do He can buy corporate bonds from companies based in the United States. After a while, the scandal arising from his plunder will subside. He now wants to have his cake and eat it. How will he realize his evil earnings That is very simple and is not a problem. He will sell those U.S.-based debt certificates fast at a discount. What is the point The illegitimate loot sums up to one million dollars, all used to buy the bonds. The subsequent sale of the debentures generates 900,000 dollars. He losses 100,000 dollars in the process, does he Yes, but what He evades the long hand of the law. He runs around the law. He mocks the law. Tax havens, on the other hand, are generally bona fide. These schemes to avoid taxes are sometimes encouraged to push investments or to drive forward a good cause or crusade. A current event item is the tax incentive for the use of alternative energy. (Home Energy Efficiency Improvement Tax Credit. Consumer Energy Tax Incentives. U.S. Department of Energy. [internet]. Available: http://www.energy.gov/taxbreaks.htm. [Accessed June 25, 2009]) Thus, if you invest in a solar energy panel, for example, you can get a tax credit of maybe 30% or the equivalent of 300 dollars. This means that if you purchase that kind of gadget for 1,000 dollars, it is just like you only bought it for 700 dollars. Once you file the required return for the April 15 annual income tax deadline and your supposed tax liability is 500 dollars, you only pay 200 dollars. You are entitled to deduct the 300 dollars as tax credit. You are allowed to do that because you help the government about its environment concerns

Why is workplace bullying an important issue in managing people at Essay

Why is workplace bullying an important issue in managing people at work - Essay Example Other that interfering with the physical well being of a person, bullying also inflicts psychological injury leading to deterioration of the victim’s helath. Despite that fact that a victim of bullying can legally claim for compensation, there is no specific compensation-value for psychological injury and the management should view bullying as a serious offence of potential threat to the organizational returns (Quigg, 2011). Several societies globally have raised interest concerning workplace bullying with communities such as government bodies and labor unions tying to seek for the best possible alternatives to eliminate such a vice. Most of the scholarly articles classify that majority of employees have directly experienced workplace bullying while a good number have also observed such happenings in their work institutions (Quigg, 2011). Workplace bullying is of critical concerns when it comes to managing people at work because it subjects an organizations to produces almost nothing or generate productivity far much less below their required capacity thus hurting the organization productivity and leading to a serious loss. Oade & Palgrave (2009), clarifies that it is critical for the management to embrace bullying and harassment tolerance within an organization since they pose serious threats to the production returns. Besides, workplace bullying interferes with the ability of employees from effective and efficient performance inline of their duties. Any slightest negativity as a result of bullying is perceived to be of potential financial loss to both the organization and to the employees themselves. The varying nature of workplace bullying shows that employees are exposed to varied number of symptoms. At some instances, employees experience cannot be associated with bullying. However, some of the common characteristics of bullying in an organization are: Oade & Palgrave (2009), explains that, when bullying is allowed to prevail

American Politics and Society Essay Example | Topics and Well Written Essays - 750 words

American Politics and Society - Essay Example There have been frequent replacements of justices who have kept the Supreme Court attuned to the side of majority opinion. This fact finds support both theoretically, empirically and practically. Chief justice Rodger Taney and John Marshall have been replaced in mysterious circumstances. These replacement mechanisms have not been proven to be effective since the American citizens have occasionally raised eyebrows to the decisions made by the Court. There has been a definite number of years that a chief justice should remain in power. Between 1972 and 2004, a new justice could be appointed after a period of 4 years (Olshansky, 2010, p 90). In the recent past, justices have been appointed even after a tenure of 2 years. This has destabilized the Supreme Court as gaps have been left. Public trust has been lost and the minority does not see any need to seek a relief of the court. The attitudes and moods of many Supreme Court justices have been seen to shift regularly and significantly ov er time. Literature on public opinion on judicial decision making has suggested that judicial attitudes and changes in moods do reflect external social forces. However, attitudinal changes may be common among the justices as it is contrary thought. In the United States, the Courts mandate and the power to strike down the set laws and regulations expounds why this institution has received much criticism as an anti-democratic Court. An American scholar, Alexander Bickel from Yale, once supported this hypothesis and said that the Supreme Court was a deviant institution in the democracy of America (Rossum, 2001, p 56). It is an enemy of democracy as it exercises control against the prevailing majority which is contrary to the basics of democracy. At the beginning of the Republic, the Supreme Court was weaker than the president and the Congress. It observed a lot of care to win the faith of the public by passing only two federal laws between 1803 and 1857. The words of Justice Sandra Day Connor, that the judicial independence was under threat of influence by the powerful, have come to pass. Those who framed the U.S constitution expressed their reservations that the Supreme Court will one day be a threat to democracy (Yalof & Dautrich, 2013, 89). This is because it was seen as an institution that lacked money and soldiers to enforce its decrees. They also refuted the idea that the Court was inherently anti-democratic. If the Court would strike down the state and federal laws, it will be promoting democracy rather than thwarting it. The Court has been on the opposite side of the perceived will of those who framed the U.S constitution. In summary, the U.S citizens have accepted a large duty of the judicial branch in its undemocratic nature. The inherent mistrust of concentrated, seemingly unlimited authority, has given many American citizens a pause. A constitutional amendment, despite its complex nature of changing it, is welcome to reform the Supreme Court. Any inst itution, which is an enemy of democracy, is also an enemy of the people. It is very dangerous for people to trust an institution which will eventually turn them down. The status quo of the U.S Supreme Court cannot propel the democracy of Americans to any notch higher. A judicial system should be nonpartisan and should consider the effect of

The Arab-Israeli Conflict and its Correlation to Cold War Tensions Term Paper - 1

The Arab-Israeli Conflict and its Correlation to Cold War Tensions - Term Paper Example nger held the status of power, and U.S and Soviet Union were regarded as the two superpowers thus fueling the Cold War tensions that would dominate the coming decades. Rothwell (2001) claims that the end of Second World War led to the collapse of League of Nations and subsequent formation of the United Nations that oversaw the creation of State of Israel in 1948 thus fueling the Arab-Israel conflict. From the Soviet Union perspective, the large Germany population in the Eastern Europe countries was a potential threat to another war and Western allies were determined to secure a lasting peace in Poland and neighboring countries through the expulsion of the Germans (Peitsch, Burdett & Gorrara, 2006). Accordingly, Soviet Union wanted to exert its influence on the satellite states and ultimately entrench communism ideals and punish German for the collective atrocities and brutalities during the War (Uris, (2011). The Arab-Israel conflict has similarities with World War 2 and Cold War since all the wars entailed expansionist doctrines since Germany desired to expand their territories while Israel expanded its territory during the war (Rieber, 2000). The Arab-Israel War led to expulsion of thousands of Palestinians from their land in order to create a homogenous Jewish society and expand the territory in order to create military defense lines. The Cold War period was dominated by development of nuclear arsenal, proxy wars, propaganda, technological competitions and psychological warfare since the US and its allies wanted to contain the powerful Eastern bloc countries and challenge the Soviet Union. The destruction of Versailles settlement and growth of Germany hegemony over Eastern Europe led to fundamental changes in the ethnic composition of the population in neighboring countries and ultimately triggered German invasion of the Soviet Union in 1941. Snyder (2013) asserts that the initial expulsion entailed evacuation of Germans due to advancing Red Army in mid 1944

Contemporary Theories of political Economy Essay - 1

Contemporary Theories of political Economy - Essay Example his writings was that the shift of power and the resultant emergence of liberal democracy stifles further growth and advancement in human political organization. He contended to the notion that liberal democracy leads to the onset of the end of history as proposed by the nineteenth-century German philosopher Georg Hegel. He studied Hegel extensively by way of Alexandre Kojà ¨ve and came to the conclusion that the revolution of 1989 to 1990 proclaimed the end of history in the shape of triumphant liberal democracy (Kimball). By suggesting that the end of the Cold War marked the end of history, Fukuyama did not mean that it was an end to the big events; rather, his perspective bolstered the argument that the end of history was â€Å"an end to humanitys long ideological evolution toward a stable form of political organization† (Crawford 415). According to Fukuyama, if there is a growth of liberal democracy, coupled by its successful implementation in different places and acceptance by a wide range of people, and if human societies move â€Å"towards or converge on a single form of socio-political organisation like liberal democracy†, with no practical substitutes for liberal democracy, then the â€Å"[ideological] dialogue† has come to an ultimate and perfect conclusion. Fukuyama agrees with Kojà ¨ve that the end of history implies an end of wars and blood revolutions since humanity will not have any large causes to fight for (Forrester 28). The outcome of the Cold War was that liber al democracy was to become the sole form of government for all countries. In my opinion, the end of the Cold War did not mark the end of the history. The events that have unfolded during the subsequent years do not establish the Western liberal democracies as the absolute rulers of the world. Samuel P. Huntington came out as a direct opponent of the End of History. He was of the view that although liberal conflicts will not occur after the Cold War, there is a possibility of the occurrence

Hotel Security Essay Example for Free

Hotel Security Essay Hotel Security Matthew Acevedo July 10, 2011 HTT/200 Hotel Security Security came forcefully to the attention of hotel operators in 1976 when a well-known singer, Connie Francis, was raped at knifepoint in a Long Island motel.(online reading, pg.309) Good security is what makes are breaks a good hotel. To insure that you have great security you have to address where its needed the most, where it might be an issue and what are the biggest threats to your guest. According to many different websites identity theft is becoming a major with hackers breaching computers in major hotel chains and gaining access to thousands upon thousands of guests personal information including; home addresses, credit card numbers and personal phone numbers. (Bates, 2008) To help reduce the risk of hackers it would be smart to make sure your database is secured through a well-known and respected company that deals with internet hackers. Though its impossible to fully stop hacking you can make sure you minimize the risk significantly with the right resources. A big issue with security would be fraud and theft. According to the U.S. Department of Justice Statistics, identity theft is now passing up drug trafficking as the number one crime in the nation. (Itrc, 2006) To solve some of these solution the easy steps would be to makes sure to check every guests ID and credit card against each other and have a fake ID decoder behind every desk to insure that no one gets away with using someone elses credit card. Theft is also a big concern with guests that stay in hotels. Many hotels have an open-door policy that lets maids prop open doors for hours on end while they clean that floor. That leaves room wide open for anyone to just walk into a room and take whatever they want or rack up huge bills on movie rental or minibar items. According to a study done in 2003 many hotels have not changes there policies after the attacks of 9/11. Many hotels that were rated higher with security had already established good security and didnt need to make changes. (Myers, 2003) There is no base-line for hotel security so its hard to say if the standard went up after the September 11 attacks of 2001. Conclusion Most of the security issue seems to be that of theft, either of personal items or identity. To help solve the ongoing issue there are dozens of companies working to shut down the cyber-attacks of hotel databases around the world. Until then it is the job of the hotel to take every precaution necessary to insure that guest feel as safe and comfortable as possible while staying in their establishment. References

Handlin vs. McNeill Essay Example for Free

Handlin vs. McNeill Essay Although events in history occurred over a long span of time and development, history first became an academic subject a little more than 100 years ago (McNeill 12). Since then, a plethora of controversies appeared regarding how historians, scholars, and intellectuals should examine and analyze history. Among the initial methods of studying history was the scientific research method, or scientific source criticism, which fundamentally extracts valid, legitimate facts from a diverse range of historical sources. Throughout time, however, the facts derived from this method of historical study gradually altered, leading to a new method of historical study: using facts and combining them with opinions and goals to constitute personal interpretations. As Oscar Handlin zealously asserts, historians and scholars should provide a strict examination of history based on a chronological study of known and verifiable facts as opposed to using verifiable facts as the basis for their own interpretation, influenced by their own group, experiences, beliefs, and personal motives. Through implementing a strict examination of history, historians can successfully detect and eradicate bias in their writings, allow the government as well as individuals to gain an insight into the past in order to secure and progress the future, and grasp the magnitude of truth. First, because strict examination of history based on a chronology and conclusive evidence can aid in discerning bias from genuine fact, historians should utilize the scientific method of research. Although Oscar Handlin admits that historians are never totally free of bias (7), he does claim that removing facts from interpretations eliminates bias, opinionated statements, and fiction from history, which is supposedly the chief goal and use of history (Handlin 5). On the contrary, when scholars employ William McNeills method of investigating history through interpretation, biased and one-sided analyses emerge, and, therefore, scholars may elasticize actual truth to suit their purpose. Historians who use interpretation to depict history are likely to select facts to show that we-whoever we may be-conform to our cherished principles (McNeill 16). Consequently, a fusion between fact and bias results, distorting the truth and leading to ignorance. Take, for instance, the example of Christopher Columbus. When examined through strict examination based on chronology and evidence,  historians determine truths including the fact that Columbuss voyages increased Europes rate of expedition to the Americas and the fact that Columbus contributed to the horrifying genocide of Native Americans. These derived facts provide insight into two perspectives of Columbus, and so, it diminishes the threats of bias. However, when explored through interpretations to suit purpose or please the audience, historians exaggerate Columbuss prominence by omitting the negative perspective mentioned above and using overarching descriptions, verifying the detriments of bias. Essentially, the scientific method of research assists historians in limiting the bias and opinion used in their writing to produce exact facts that do not serve to please the audience. In conclusion, when historians adhere to a specific study of history founded on chronology and corroborative facts, they can locate truth amidst clouds of speculation, myth, opinion, and bias, and they can use this truth to advance the human race. Rummaging through the treasure chest of historical sources and only selecting the jewels of absolute truth can facilitate the process of abolishing partiality and attaining objectivity and allow humans to use the past as a tool for enhancing the future. Handlin aggressively proclaims, Truth is absolute; it is as absolute as the world is real (5). If historians truly possess profound feelings and support for the success of humanity, it is crucial that they acknowledge Handlins statement. If McNeills views are adopted and excessively used, however, absolute truth and its advantageous properties may be lost forever, masked by interpretations involving a blend of fact, fiction, and ideology. By working in accordance and using the scientific method of research, humans can conquer subjective interpretations and win the war against faction-a combination of fact and fiction (Handlin 8).

Interview With A Language Learner English Language Essay

Interview With A Language Learner English Language Essay To begin with, I read my assignment to interview an English Language Learner. This seemed like it was going to be a challenge since I did not know an ELL. I shared this assignment with my husband. He told me there was a parent on my sons wrestling team who spoke Spanish. This seemed like a great idea so I went to the wrestling practice on Wednesday with my son. When I arrived I seen the lady talking, but was nervous about approaching her since I had never met her. Finally after about 10 minutes I walked over to her and introduced myself. Then I told her I needed to interview an English Language Learner for my college class. She told me she would be happy answer any of my questions. The person I interviewed was Marietta. Marietta was born in San Juan, Puerto Rico on May 21, 1968 to Maritza Suarez and Angel Benero. She has two brothers and one sister. Spanish was the main language spoken in her home as a child. As a child she began learning English in the private preschool she attended. There she learned to read and write English. While I school learning came slow to Marietta since she was dyslexic and didnt learn to read or write until she was 13 years old. Textbooks were written in English in Puerto Rico. English is taught different in Puerto Rico than in Spain since it is close to America. Marietta married November 29, 1997 to Juan Navarro. They have three children. Two sons Jorge and Luis and a daughter Paola. Juan is in the United States Coast Guard. Jorge is the oldest. He is in the 12th grade. Academics are difficult for him while he is in ESE classes. Their son Luis is in the 3rd grade and suffers from Attention Deficit Disorder. Paola is a 6th grade and she is on the A/B honor roll. Only Jorge and Paola are able to speak Spanish and understand it. Luis can understand Spanish, but isnt able to speak it. Both English and Spanish are spoken in their home. As a family they watch both English and Spanish television shows. I have to declare this was a wonderful interview. Even though, I was nervous about interviewing someone I didnt know it was a pleasant experience. Marietta was very eager to share with about her family. She advised me when I teach ELL students it is helpful to use graphics with Spanish to English vocabulary. It was exciting to hear Marietta mention that she was attending Florida State College of Jacksonville to get a degree to be a Chef. For the summer term she was taking English Composition I. After she told me about her attending college I told her I would be happy to help her with the English if need me to. Questions In what country were born? When is your birthday? At what age did you learn to speak English? Was English spoken in your home as a child? Do you have trouble speaking the English Language? When did you learn to write English? Was English difficult for you to learn? Do you have any children? Does your husband speak English? What is the primary language spoken in your home? Can your children speak your native language and English? Is there any advice you would give teachers who are teaching English Language Learners? Multicultural Activity Title: Winter Holidays around the World Grade level 2nd grade Topic: Winter holidays are not celebrated the same everywhere. Summary: These 3 day lessons are designed to teach students about the culture of Mexico, Israel and China; and the winter holidays celebrated by their cultures. Students will learn about Las Posadas, Hanukkah and Chinese New Year. Materials required: Mexico: a balloon, newspaper, glue, candy, recipe for Mexican hot chocolate. Israel: Dreidel pattern, dreidel game rules, bag of dry beans, recipe and ingredients for potato latkes China: black construction paper, paint, drinking straws, glue, glitter, 18X12 pieces of colored construction paper, stapler, yellow tissue paper, crepe paper streamers World globe, individual coloring sheets of the flag for each country. Books needed: Mexico; The People by Bobbie Kalman Nine Days to Christmas by Maria Hall Israel: Hanukkah, Oh Hanukkah by Susan Roth The Miracle of the Potato Latkes, A Hanukkah Story by M. Penn China: Chinese New Year by Tricia Brown Lion Dancer: Ernie Wans Chinese New Year by Kate Waters and Madeline Slovenz-Low Objectives: Students will recognize how three different countries and their winter celebrations. Students will be able to locate each country on the globe. Day 1 I will tell the students we are going to pretend to be world travelers for the next three days. We are going travel to Mexico, Israel, and China to learn about their Winter celebrations. Today we are going to visit Mexico. Does anyone know where Mexico is located? Lets find it on our globe. I want to tell you about Mexico before we read our books. We will learn that in Mexico their winter celebration is called Las Posadas. They start celebrating nine days before Christmas. They celebrate every night from December 16th to December 24th. Each night children and their families reenact the story of Mary and Joseph trying to find a place to stay for the night. Then finally they went to a home and were welcomed by the innkeeper. At this place there is a celebration on the final night of Las Posadas. The families and friends celebrate with special food and Mexican hot chocolate. There is a pià ±ata for the children. Now I will read some books about Mexico before we go to our centers. Read books to the class. The People by Bobbie Kalman Nine Days to Christmas by Maria Hall I would have three centers set up for the students. Role play center, pià ±ata center, and flag center. Role play center students would pretend they were Mary and Joseph looking for a place to stay. The students would take turns being Mary, Joseph and the innkeeper. Pià ±ata Center- Students would take turns adding newspaper dipped in glue to a balloon which has already been blown up. Flag Center- Students would color and label their flag of Mexico. Teacher would write on the board the colors and their meaning. Green=independence, white=purity, red=blood, eagle with snake=fight for independence. At the end of the day we will have a special drink Mexican hot chocolate which will have already been made using the recipe below Mexican Hot Chocolate 3 (1 ounce) squares unsweetened chocolate 6 cups milk 1/4 cup granulated sugar 2 teaspoons ground Mexican cinnamon 1/4 teaspoon salt 1 1/2 teaspoons Mexican vanilla extract Using a sharp knife, break up chocolate squares into smaller pieces. In a medium saucepan, combine chocolate, milk, sugar, cinnamon and salt. Heat and stir until chocolate melts and milk is very hot.  Ã‚   Do not allow to boil. Add vanilla extract and beat until frothy with a rotary beater, or with an electric mixer on low speed. Pour Styrofoam cups. Makes 48 ounces. http://www.authenticmexicanfoodrecipes.com/mexican_hot_chocolate_recipe/ The students will take turns hitting the Pià ±ata which will have candy in it. When the Pià ±ata is busted students can get the candy and put it I their backpacks to be eaten at home. Assessment Have students write an informative paragraph about Mexico and Las Posadas. Collect and grade paragraphs. Day 2 Today we are going to pretend to visit Israel. Does anyone know where Israel is located? Give students time to answer. Lets locate it on our globe. Would you like to know what winter celebration happens in Israel? I would be happy to tell you. In Israel they celebrate Hanukkah. This is a Jewish holiday. It is also called The Festival of Lights. We will find that this holiday is celebrated for eight days during the month of December. The eight day celebration is significant because when it was time to light the temple lamp a long time ago there was only enough oil to keep it lit for one day. Amazingly, the oil burned for eight days which gave them time to find more oil. For this reason, Jews celebrate Hanukkah for eight days by lighting candles in a menorah every night to honor the eight day miracle. A menorah is a candle holder which holds nine candles on of them is called the servant candle because the other are lit by it. After the candles are all lit there is a party to celebrate. Children play with dreidel while enjoying a favorite treat called potato latkes. A dreidel is a four sided tops. Potato Latkes are like potato pancakes. Now I want to read some books to you about Hanukkah. Hanukkah, Oh Hanukkah by Susan Roth The Miracle of the Potato Latkes, A Hanukkah Story by M. Penn I would have three centers set up. The centers would be a game center, map center, and cooking center. Students would take turns going to each center. Game center -Students would make a dreidel from a pattern. A dreidel has four sides marked with Hebrew letters: Nun, Gimel, Hei, and Shin. These letters stand for the Hebrew phrase Nes Gadol Hayah Sham which means a great miracle happened there, referring to the miracle of the oil. Students would play the game after making their dreidel. The letters on the dreidel man Nit (nothing), gantz (all), halb (half) and shtell (put). Everyone puts in a bean. A person spins the dreidel. If it lands on Nun, nothing happens; on Gimel person gets all the beans; on Hei gets half the beans; and on Shin, you put a bean in. Game ends until someone has all the beans. Map center- Color and label map of Israel. Blue and white are the colors on the Jewish prayer shawl and the Star of David is the traditional symbol of the Jewish people. Cooking center will be manned by a parent volunteer. Recipe for Potato Latkes 3 cups Simply Potato hash browns 1 cup frozen chopped onions (thawed and drained)  ½ cup egg whites  ½ cup flour 1 tsp baking powder 1 tsp each salt and black pepper Vegetable oil Directions: Mix hash browns with eggs, mix well. Add flour gradually while mixing until batter is doughy, not too dry. Add baking powder, salt and pepper. Mix well again. Then heat about  ½ inch of oil to medium high heat. Form the batter into thin patties about the size of the palm of your hand. Fry batter in oil. Flip when the bottom is golden brown. Place finished potato latkes on paper towels to drain. Students can enjoy this treat when it is warm enough to eat. Assessment Students will answer the following questions. Where did this holiday originate? ______________________ When is this holiday? ______________ How many days is Hannukah celebrated? _________________ Why is it celebrated? ______________ What is name for the candle holder?_________________ Answer key Jerusalem December 8 8 days oil burned Menorah Day 3 Wow, we are about to travel to another country. Lets pretend we are going to visit China. Does anyone know the location of China? We will locate it together. In China they have a celebration called Chinese New Year or Spring Festive. This important holiday celebration begins about mid-January or mid-February and last about 15 days. It begins with New Years Eve and ends with the Lantern Festival at the full moon. Chinese New Years is celebrated with fireworks. It is believed that the Chinese invented fireworks thousands of years ago. We will now read some books about the Chinese New Year Chinese New Year by Tricia Brown Lion Dancer: Ernie Wans Chinese New Year by Kate Waters and Madeline Slovenz-Low There will be three centers set up painting, map center and creative center. Paint Center Students will each have a black piece of construction paper. They will put small drops of paint on to their paper and then blow the drops with a straw. Before the paint dries, they will sprinkle glitter on the picture. This will represent fireworks. Map Center Students will color and label map of China. Teachers will write on board. The red color of the flag symbolizes revolution. The large star symbolizes the Communist Party which rules China and the smaller represent the people of China. Creative Center Students will make a lantern. They will color a picture on their piece of 18 X 12 colored construction paper. Fold the paper lengthwise with the decoration out. Starting at the fold, make evenly spaced cuts about 1 apart, ending where you began. Teacher will draw ending lines for students. Open the paper and staple together the short edges. Stuff middle with yellow crumpled tissue paper. Staple a strip 1 X 6 construction paper to make handle. Add crepe paper streamers to bottom. Hang lanterns in the classroom. Assessment Give students a Venn Diagram to complete. They will compare Chinese New Year to New Years in America. www.enchangedlearning.com/asia/china/flag.shtml www.iupui.edu/~geni/lsort/a_mcultural_stude_cny.hmtl http://teacherslink.ed.usu.edu/tlresurces/units/Byrnes-celebrations/Chinese.html www.lessonplanspage.com/SSChristmasAroundtheWorldK1.htm http://teacherlink.ed.usu.edu/tlresources/units/byrnes-celebrations/light.html http://www.uen.org/Lessonplan/preview.cgi?LPid=22510 www.jewfaq.org/holiday7.htm 3) Planning Article Summary and Reflection: Classroom Planning with ESL in Mind This article Classroom Planning with ESL in Mind had some strategies, instructional tips, use of language, and information about ESL students with special needs. Also there was information on assessing, evaluating and reporting student progress. First, the strategies and instructional tips discussed the challenges which English Second Language students face. They have three challenges: trying to gain the knowledge need for various subjects, learning the English Language while developing the ability to interact with their peers. Teachers should remember that they are always role modeling the English language while teaching. In doing so they need to make sure their lessons are presented using various formats in order to encourage students to reflect on their knowledge so the can respond effectively in class. Next, a teachers use of language is important in the classroom. They should be cautious of their vocabulary they use since students might have trouble comprehending what is spoken. Idioms can especially present a problem with English Language Learners. A teacher should rephrase idioms or teach their meanings. ELLs would take the idiom literally instead of way its intended meaning. For example, If you tell the students to hit their books They might hit their books with their hands. Instead the meanings you want to convey is start studying or do your work. If idioms are going to be used in the classroom then as a teacher it would be good to have an idiom wall which gave the meanings for each. It would also be a good idea to clearly mark transition times during classroom activities which can prevent confusion to your ESL students to clearly indicate changes. Third, when a question is asked the English as a Second Language students needs to have time to process the question asked before responding. Usually they need to translate it into their first language, formulate the answer in their first language and then translate an approximate answer into English. It is also mentioned how as a teacher I need to teach the vocabulary words and their meaning for subjects such as biology which has words that are not regularly used in everyday communication. A great exercise to help with learning new vocabulary is to use a cloze exercise with the lesson since it will leave out important key word for students to fill in from the passage. A Cloze exercise can reinforce ESL students grasp of the content and new vocabulary. Students will also benefit from written instructions since they might have difficult processing oral information quickly enough to understand. When giving student homework those written notes or directions would be useful. Fourth, ESL students have the same range of abilities as others in the same population. However, some many require extra assistance in other areas. Some may demand consideration for disabilities such as visual impairments, hearing deficiency, lack of psychomotor skills, or certain talents or gifts. There could be ESL students with other requirements that may affect their learning. If a student was a refugee and has been traumatized in the past she might have the need for additional support and counseling. Fifth, you will find information about assessing, evaluating and reporting on student progress in this article. These are important and can be done in the students classroom to make it more comfortable. The evidence of how an ESL student is developing his language proficiency can be determined using short in class test. Avoid multiple choice assessments with ESL students because they involve excessive reading and usually depend on comprehension of slight meanings. ESL students also will need extra time for the test because as with most questions they need to process it into their first language, formulate the answer and translate it back to English before putting it on paper. If you want to check a students comprehension or to clarify a problem speak in their native language. Provide a translation of key words which might be difficult to explain in English. There is a need to find out what the students may know but, have difficult expressing in English. This additional support for th e ESL student is generally for a limited time. Lastly, teachers who have previously taught students with English as a second language have a list of helpful instructional materials. Some of these materials are dictionaries designed for learners of English, bilingual dictionaries, alphabet letters in print in cursive, and games to name a few. These items in a classroom will help students with English as a second language feel more comfortable and independent. There are five points which I found most interesting. The first one is that research states the more highly developed as students first language; the more successful they will be learning a second language. It has been proven; bilingual students who continue to improve their first language are more successful than those how focus entirely on acquiring English. These students also have higher self esteem when they know their first language is valued. Second, it is important how a teacher responds to students language errors. If a teacher is critical a student might be less eager to attempt to speak in English. Instead this article advises teachers to rephrase a students incorrect grammar in a way to provide positive feedback and to model correct usage without drawing attention to their error. For example if a students says Pig are dirty animal. You can respond, Yes, pigs are dirty animals Can you name another dirty animal? If a student continues with this same error then maybe you can work with him on correct subject verb usage. Third, the use of peer tutoring is a great method for teaching. A more advanced ESL student can help new ESL students. They know how hard it is to learn English as a second language. Many times students enjoy learning from their peers. Students also seem to be more open to share their frustrations with each other than with their teachers. The more advanced student can be the translator between the student and teacher when necessary. Forth, I liked the reminder that it can be exhausting and demanding performing all day in a second language. This is helpful to know because as a teacher I would not think of this since I am not bilingual. In addition, the fact that homework can take ESL students two to three times longer to complete because they need to first translate it into their first language, formulate it and then translate it back. Homework might also be frustrating to ESL students since they might not understand the directions. They might feel they had done enough work during the day. Also their parents would probably not be able to help them because they dont know English. Fifth, I like the list of instructional materials from teachers who have previously taught ESL students. This list will help make sure I have these resources available in my classroom for the students to use. More resources a student has to help translate words to English the less they will feel dependent on you the teacher or their classmates. I enjoyed reading this article which had a wealth of useful information for teachers of ESL students planning their classroom. As a new teacher I can benefit from the information in this article. This is an article I will place with other information which I will refer to frequently when I become a teacher. It would also be good for me to share this with other future teachers who are not in this class. 4) Article of My Choice: Language Use by Bilingual Special Educators of English Language Learners with Disabilities Paneque, O. M., Rodriguez, D. (2009). Language Use by Bilingual Special Educators of English Language Learners with Disabilities. International Journal of Special Education , 63-69. http://www.internationalsped.com/documents/2009%20No3%20Paneque%20Rodriguez%20Language%20use%206.doc After reading chapter 9 in our textbook I decided to research an article about Bilingual Education of English Language Learners. I went to the University of West Florida library database. The article I found was Language Use by Bilingual Special Educators of English Language Learners with Disabilities which was from the International Journal of Special Education. My reason for choosing this topic is that I presently work in a special education classroom. My degree which I am seeking is a Bachelors with a dual major in Exceptional Education (k-12th), Elementary Education (k-6th). This article is about examining the language use of five bilingual special education teachers of English language learners with disabilities which was done as an exploratory case. The data on the language used by the bilingual teachers was received from audio tapes, classroom observation and teacher interviews. Also included in this data was the frequency of the use of English and the other languages in the classroom. The teacher faces challenges when working with students at risk of academic failure. This is particularly difficult when the student has disabilities and is not a fluent English speaker. A teacher must be able to address students language and cultural differences along with their cognitive, emotional, and /or physical disabilities to set them up for maximum success. There is an increasing demand for special education teachers due to the increase of students indentified with disabilities and low retention these teachers. Consequently, this demand for teachers who prepared to work with students with different backgrounds with disabilities stresses the need to provide teachers preparation programs for preservice teachers and professional development opportunities for in-service teachers. This study was conducted in a large, urban school district which offered a vast range of educational programs to include those needed for students with disabilities and who speak English as a second language. Two schools were indentified because of their student population. At the first school, eighty-seven percent of the student body was Hispanic and eighteen percent of the students received special education. At the second school, ninety-five percent of the student body was Hispanic with fourteen percent receiving special education services. Tow teachers from the first school and three from the second school volunteered to be part of the case study. All five teachers were female Hispanics who were employed fulltime as special education teachers. Three of the five teachers had ESOL endorsement but, only two of the five had both special education and ESOL certification. The results from the data collection revealed that the teachers were both using English and Spanish for instruction with their English Language Learners with disabilities. However, further analysis of the data indicated overall that teachers were using English ninety percent of the time while teaching. Spanish was primarily used to clarify instructions with those who did not have fluent English. It was also used to redirect students to their given task as well as to praise and reprimand them. Each of the five teachers felt the use of Spanish for instruction was positive. They planned on using Spanish when the need arose. Furthermore, these teachers expressed they had an advantage when communicating with parents since they were bilingual. Many of the parents were not fluent in English. The teachers ability to speak the native language of the parents helped form better communication. If the students native languages are used for teaching strategies and instruction it can encourage language development because it builds on what they already know. Clearly, when the students native language is used to introduce new concepts and give explanation this will facilitate learning. Therefore, the result of this exploratory case study is the beginning attempt to lend information about the issue of using native language for instruction for children with disabilities. Research explains how special education teachers can use bilingual skills while working with English Language Learners and how their learning is affected by language based differentiated instruction. The findings from this case study indicates that teacher preparation programs should include how teachers can incorporate students native language along with English to accommodated their cognitive, emotional and /or physical needs. In my opinion, this article mentions some important findings from its exploratory case study. To begin with are the qualifications of the five teachers. Only two of the five teachers had both special education certification and ESOL endorsement. These are important certifications when your student population consists of students with disabilities and English Language Learners. Next, teachers using English for instruction with limited use of the students native languages while in the classroom. Their native language is needed as the article states at the end to summarize complex concepts. Lastly, it would be difficult for teachers to accommodate students with disabilities and limited English proficiency without proper training. Certifications are important but, training is imperative for teachers to be equipped to instruct their students. Someone once said a quote I feel applies to everyone including English Language Learners and those with or without disabilities. Everyone deserves an education despite their ability or disability 5) Language Modes Activities Reading- Partner reading- Students take turns reading to each other. Chose a short story to read from http://www.eslfast.com/. This website has 365 short stories for students to choose from. This is good for reading practice. Student can use http://www.starfall.com/. This website has stories that are read to you. You can read along as you listen. Writing- Daily writing in a journal. Write a story about a picture from a book. Have students write down the directions needed to do an activity. Examples: walk to the library, cook something, play a game. The teacher will give students a writing prompt. My favorite birthday memory wasà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Students will finish the sentence and add to it. They will write a detailed paragraph answering why, when, where, how, who questions. Speaking- Role playing- Students pretend with another student that they are discussion their day with their mom or dad. Show and tell- students bring in an item from home. They get in front of the classroom and talk about their item. Other classmates can ask questions. Example a child brings in a sharks tooth to share with the class. Be the teacher for 15 minutes- Have the students take turns during the week being the teacher for 15 minutes each. They will teach the class about something they know how to do. For example, a student from China could give a lesson about using chopsticks. Another student could give a lesson about braiding hair. Listening- Play a game of Simon Says- students need to hear the person say Simon says, Touch your head. If they touch their head when someone says ;Touch your head. They are out because Simon didnt say it. The game continues until only one person is left. They are declared the winner and now they are Simon. Listen to books that have been recorded on a compact disc. Teacher can have questions for students to answer while they listen. Students will listen to songs which are used in the classroom. They can also sing along. 6) Graphic Organizers: Venn Diagrams I could use this when comparing two different items. For example, I could compare the traditions of families in Mexico and America. The right circle would be Mexico, left circle America. Traditions for each country would be listed in their circle except for the traditions they both share which would be place in the overlapping circle in the middle. http://www.superteacherworksheets.com/graphic-organizers/venn-lines.pdf KWL Chart This is a great chart to list K-what the student knows, W-wants to know, L-what they learned. They can use this before investigating about the Civil War http://www.edhelper.com/ read new book teachers/graphic_organizers_kwl.htm Event map This will help students to organize who, what, where, when, why, and how of an event. They can use this when they are reading an article about Hurricane Hugo. http://www.teachervision.fen.com/graphic-organizers/reading-comprehension/2279.html Timeline organizer- Students can use this to sequence the dates of the Journey of Columbus. This will help them remember the dates if they have the information on the timeline. The timeline can be used as a study guide. http://www.teachervision.fen.com/graphic-organizers/printable/6301.html Story map This story map will help you organizer information from a story. You can list the outcome, problem, events, character, action, and setting. This will help them with their reading comprehension. If they dont remember the information they should go back and scan the story. http://www.educationworld.com/tools_templates/index.shtml StoryMap Persuasive Letter Graphic Organizer This is a great organizer to use when writing a persuasive letter. Students can chart who their audience will be and why they want to persuade them. They can also brainstorm their reasons and then list them from least to most important. This will help them organize their thoughts before writing their letter. The student might want to persuade their parents to let them buy a new video game. P

Tone and Point of View in William Faulkner’s The Unvanquished :: Unvanquished Essays

Tone and Point of View in William Faulkner’s The Unvanquished Everyone at some point in his or her lives have looked back upon their past and recalled either a pleasant or unhappy memory that brings tears to their eyes. In the novel â€Å" Unvanquished William Faulkner creates a character named Bayard who recalls a time when he was boy during the period of the civil war. Although Faulkner gives readers little information about Bayard we learn several things about his life during that time and about the people who were present in his life. Faulkner throughout the story of the Unvanquished used several writing techniques in allowing readers to know that the main character is a grown man looking back upon his childhood. First by the tone he sets throughout the story and last writing the story in the first person. Setting the tone to a particular piece of writing can be a very difficult task one which Faulkner never has much trouble with. While reading the â€Å"Unvanquished† a reader never loses sight of the feelings and desires of the mai n character present in this short story at any given time. Due to the fact that this story is written in the first person point of view readers are not given much opportunity to truly know the thoughts and feelings of the other characters present in this story also. For example, in the chapter titled Ambuscade readers are introduced to Bayard father John Sartortis. Who appears to be a kind, hardworking man who fulfills all of his manly duties as a father, son and boss? But upon closer examination of the text the reader discover this characterization to be somewhat false because although Bayard see his father in this manner one of his slaves does not. When leaving the Sartortis property Loosh a slave ask Miss Rosa about the whereabouts of her son and why he wasn’t around to provide and take care of his family during a time when they needed him most?

The Narrators Metamorphosis in Ralph Ellisons Invisible Man Essay

The Narrator's Metamorphosis in Ralph Ellison's Invisible Man A mere glance at the title of Ralph Ellison's book, Invisible Man, stimulates questions such as, "Who is this man?" and, more importantly, "Why is this man invisible?" The anonymous narrator of Ellison's novel begins by assuring the reader that he is, in fact, a real person and is not invisible in the Hollywood sense of the term, but, rather, invisible "simply because people refuse to see" him for who he really is (3). The actions of both blacks and whites toward the anonymous narrator of the novel during his search for identity lead him to this conclusion. The narrator begins the story of his realization of his invisibility at the end of his high school days, as an intelligent and diligent student in an unidentified southern U.S. state in the early part of the 20th century. Upon giving an excellent speech about the role humility plays in progress, prominent members of the community invite him to recite the speech once again "at a gathering of the town's leading white citizens" (17). At the meeting, though, the high-ranked members of the community force the narrator and other black boys to participate in what the narrator terms a "battle royal," in which they fight each other and attempt to pull fake plastic coins from an electric rug. The narrator proceeds to win the "battle royal," and presents his speech to the wealthy men (17). Throughout the delivery of his speech, they mock and harass him, failing to see who he really is. The school's superintendent then rewards him with a scholarship to college. Because of the great reward and th e doors the reward opens up, the narrator accepts the subhuman treatment as normal. Still a weak character, he allows people to... ...s dramatically. He now realizes people do not and will not see him for who he is, and yet he is willing to play the part in society he feels he must play. Works Cited and Consulted Bone, Robert. The Negro Novel in America. New Haven: Yale U P, 1966. ________."Ralph Ellison and the uses of the Imagination." Ralph Ellison: A Collection of Critical Essays. Ed. John Hersey. Englewood Cliffs, NJ: Prentice-Hall, 1974. Ellison, Ralph. Invisible Man. 1952. Harmondsworth: Penguin, 1987. Gates, Henry L., Jr. ed. Black Literature and Literary Theory. New York: Methuen, 1984. Hersey, John, ed. Ralph Ellison: A Collection of Critical Essays. Englewood Cliffs, NJ: Prentice Hall, 1974. Kartiganer, Donald M., and Malcolm Griffith. Theories of American Literature. New York: Macmillan, 1972. Smith, Anthony D. The Ethnic Revival. Cambridge: Cambridge U P, 1981.

Anyone Can Be a Hero

Anyone Can Be a Hero By Jennifer L. Jefferson Com/150 July 8, 2012 Sonya Macon Anyone Can Be a Hero Everyone has heard through some type of media resource that there are no more heroes in the world today, that any or everyone we look up to has a bad reputation or not worth our time and eventually will steer us in the wrong direction. To our understanding this is not true there are heroes in our world, Webster dictionary defines hero as a male figure that displays superior courage and strength or a person who, in the opinion of others, has heroic qualities or has performed a heroic act and is regarded as a model or ideal.Heroes are everywhere we just need to look further and find the hero within the people we know personally or people we have heard about. A hero is strong and looked up to and admired by many or only a few. The Ordinary Heroes Throughout a person’s life we can experience many obstacles, challenges, and hardships; that we sometimes face alone. There is always tha t one person that we seek for guidance, inspiration or just to save us from anything. To some they are parents and grandparents to others they are called the ordinary heroes.In fact an ordinary hero truly can be anyone that appeals to be hard-working, loving and dedicated. That is why parents and grandparents are classified as ordinary heroes, in the eyes of young children they watch as their loved ones love, support, push and make plans for them to have a better life. It’s not easy growing up not having that one person that has your best interest at heart, but to have someone to struggle to make sure that their children and families have the best out of life is an amazing experience. As a son grows up and wants to follow in is father’s footsteps because while he was younger he watched how his father made everything possible come to life for him. On the web site â€Å"my hero†, a young man wrote something special about his father and he quoted â€Å"as I was wa ndering along a path trying to figure out what doors were safe to enter, and learning that I would need to be true to me, no matter the entry point, my father was making sure that any door I ended up at was unlocked and open† (Meyers 1995). What about a daughter who watchers her mother go through any and everything to make sure that she have the best and only the best.Of course, the grandchildren that live with their grandparents as they step in to take care of them, showing them that we are here to make sure that everything is just fine. Telling old stories about when they were young and how they lived their lives to make it easy for us. Since the day we were born, our parents and grandparents have inspired us, giving us wisdom, supported us and protected us, they are the most amazing people in our lives; they know what they want out of life and are not afraid to pursue their goals to make our lives worth living.Unsung Hero Lives worth living that were the unsung hero comes t o mind. An unsung hero is defined as a person who makes a substantive ye unrecognized contributions or a person whose bravery is unknown or unacknowledged. There is a multitude of people in the world today who are true unsung heroes that don’t even worry about getting the recognition that they are due; they just do whatever they can to make other people lives amazing. Wow, there is a person who is seen every day struggling with what is not an everyday occurrence.She works hard every day and through something that most individuals will fall to Chemotherapy. The metamorphosis she goes through with the ever changing symptoms experience within her outer and inner appearance is life altering. To look at her, no one would know or even think she was ill. She is also managing type II Diabetes and the treatment for her cancer interfered with her maintenance of her Diabetes. One would never know because she smiles and encourages everyone she engages with. She is an Unsung hero a hero t hat is no in the news, on the radio or even given an award too.This hero is not recognized by her family as doing anything special because they have become accustomed to now she pushes and continue to do for others. No one speaks of this hero in their political plat forms or when petitioning for the next best thing in the world to be among their personal items. This unsung hero is truly a hero for all times. Beyond the Story Book Remember reading or hearing while growing up about the people in story books, thinking about how everyone in them was so heroic and we wanted to be just like them.However, one that comes to mind is a story about a man name Robin Hood. Yes, he was an outlaw who robbed from the rich to give to the poor. On the web site â€Å"The bold outlaw† it gives a brief summary on Robin Hood’s life. â€Å"Robin Hood was a Saxon noble, and was forced into a life of banditry, using his cunning ways and eager servant’s, they helped themselves to the ki ngs gold and jewels, that were levied from the oppressed peasants† (Wright 2004). Although some may argue Robin Hood’s actions are not heroic.Perhaps, the better adjective to describe him would be brave. He was brave to risk his life with such a selfless act; taking from those with more to give to those with less. I don’t know of a modern day real life person that would do such a thing, give to the less fortunate by taking from those with fortunes and expect nothing in return but the satisfaction of knowing he helped someone is pay enough. Now, some may say what he did was wrong. I agree that stealing is wrong, however; his intentions were good.While displaying courage and sacrifice, this helpful act that Robin Hood did, has shown us how to treat the less fortunate with compassion and respect by returning to the oppressed what belonged to them was heroic enough to us. The Realistic Hero Finally, as we went through years in school learning about the history of our superior country, there was one man that was so real that he became the hero of all heroes. This great man was Dr. Martin Luther King Jr. , a man of intelligence and willingness; that brought people everywhere together no matter what the cause or reason.With his speeches, marches and taking on different civil right tasks, he showed us and the world that no matter what race, gender or background, we are important. On the web site â€Å"more or less† it gives this great statement about Dr. King, â€Å"We pay tribute to Dr. King, the man who has never abandoned his faith in his unarmed struggle he is waging, who has suffered for his faith, who has been imprisoned on many occasions, whose home has been subject to bomb attacks, whose life and the lives of his family have been threatened, and who nevertheless has never faltered† (Harris 2008).His efforts were so outstanding that it led to the March on Washington in 1963 where he delivered his famous â€Å"I Have a Dreamâ⠂¬  speech, Dr. King being the youngest to receive the Nobel Peace Prize for his hard work to end racial segregation and discrimination. On April 4, 1968 Dr. Martin Luther King Jr. , was assassinated in Memphis Tennessee. To give back to him for all that he has done for us we celebrate his life as a federal holiday on Jan 15. Dr. King was indeed a true hero because of his persistence and forward thinking that helped to begin equality for all.In conclusion, there are many types of heroes in the world today and that throughout life someone believed that they were heroes to them. No one can go through life without an ordinary, storybook or realistic hero in their life. Of course, everyone has their own opinion about what and who can be recognized as a hero, but in our eyes these heroes within this essay are real enough to be considered as heroes. Many of us don’t realize what a hero can be characterized as without using technology, if we step outside technology and look within ourselves to see the true hero that lives within we too can become a hero to someone.Today there are people who we call heroes, taking on the roles and responsibilities to show true leadership. Stand up and tell someone today that you appreciate them for being that one person who is loyal, dedicated, selfless and loving like a hero.References Harris, B. (2008), More or Less. Retrieved June 25, 2012 from http://www. moreorless. au. com Meyers, J. (1995), My Hero. Retrieved May 13, 2012 from http://myhero. com Wright, A. (2004), Robin Hood Story. Retrieved June 23, 2012 from http://theboldoutlaw. com

Marketing – Chanel, Nike, Hot Topic

1. Within the United States, especially in Southern California, an individual's appearance is crucial because it is used to make a first impression. A person is judged by what they wear and how they look. For example, it is probable that many people would perceive a person wearing ratty clothes as uneducated and irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and ranges of apparel and accessories.Every season, new styles and designs are created which influence society. It appears as if more types of clothing exist than the actual number of people. With so many different alternatives of fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed exten sively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience.Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls, and a glass pearl belt would be labeled as rich, successful, and intelligent. Another wearing Nike running apparel consisting of a shirt, shorts, and footwear is someone athletic and always on the go.An individual in a Hot Topic black graphic music t-shirt with plug piercings would be stereotyped as â€Å"Goth†, tough, or edgy. 2. 2. | | | Geographic| * Located at tourist hot-spots * Found in shopping malls or shopping streets * Fashion Capitals * Where social status is import ant * Higher standard costs of living * North America: U. S. A, Mexico, Canada * Asia * Europe * Middle East * Oceania * South America| * Located in areas with daily physical activity * Near sports-oriented regions * Nike stores found in shopping malls or its brand is found in multiple athletic ear stores * United States * Europe * Canada * Africa * Australia * India * Indonesia * Malaysia * Middle East * New Zealand * Philippines * Singapore * United Kingdom| * This brand is mostly geared to the style of North America where it originated. * Found in shopping malls * United States * Puerto Rico * Ontario * Suburban living| Chanel’s headquarter is located in Paris, France where the fashion brand originated. The store is located worldwide near tourist attractions. The main travel destination that people choose to plan their vacation is where a Chanel store is mostly likely to be found.The idea is that people who travel to hot-spots tend to be upper middle or upper class, so the y have sufficient funds to purchase the Chanel brand. Chanel is one of the top designer brands known globally, so it is located in fashion capitals: New York City, Paris, Milan, Rome, China, Los Angeles, Miami, etc. Nike’s headquarter is located in Washington County, Oregon. This athletic brand is one the top sports line. Its stores are located globally and more widespread compared to the other two brands. Also, Nike brand products can be found in multiple athletic equipment stores: Sport Chalet, Finish Line, etc.Nike is one of the most common sports brands that it is stocked in any department store with a small section for athletic wear: Nordstrom, Macys, Bloomingdales, etc. It is found in areas where physical activities are part of daily routines. All parts of the world take part in sports, which can be seen through the Olympics and the country’s own specific sport. Hot Topic’s headquarter is in Industry, California. The style of this brand is geared towards A mericans which is why stores are only located in various areas of North America. They are mostly located in suburban shopping malls where the younger demographic spends their free time. | | | Demographic| * Age: * 30-60 years * Gender: * Female * Social Status: * Upper Class * Annual Household Income: * at least $125,000 * Ethnic: * Caucasian * European * Asian American * Family Life Cycle: * Young single * Young married without children * Middle-aged without children * Middle-aged without dependent children| * Age: * 8-50 years * Gender: * Male * Female * Social Status: * Middle Class * Upper Class * Annual Household Income * at least $50,000 * Ethnic: Widespread among diverse groups * Family Life Cycle: * Young single * Young married or divorced with/without children * Middle-aged married or divorced with or without dependent children| * Age: * 12-20 years * Gender: * Male * Female * Social Status: * Middle Class * Annual Household Income: * $50,000-$100,000 * Ethnic: * Caucasian * Asian American * Hispanic American * African American * Canadian * Family Life Cycle: * Young Single| Chanel’s customers range between thirty to sixty years old.It only has apparel for older women because they are typically upper class with an annual household income of at least $125,000. Since Chanel is an expensive designer brand, not many ethnic groups are associated with it. The main ethnic groups are European, Caucasian, and Asian American. Europeans and Americans have higher household incomes, so they are able to afford the high prices. They’re young and single, young married without children, middle-aged without children, and middle-aged without dependent children, so they have more money for luxuries because they have no dependents.Nike has a wider spectrum of customers from the age of eight to fifty years old. Females and males of all different ages take part in some sort of physical activity or exercise. Nike products are of quality, so their product line i tems vary in price; therefore, anybody of middle or upper class can afford it on a household income of at least $50,000 annually. This brand is global, so it targets a variety of diverse ethnic groups. Its market is for all family life cycles: young who exercise regularly or married with children having to run errands. Hot Topic’s customers are female and male tweens or teens from the age of twelve to twenty.It can be seen that teenagers with less valued education shop there. The style is targeted to young single children, mainly middle class with an annual household income of $50,000-$100,000. It targets mainly those living in North America: Caucasian, Asian American, Hispanic American, African American, and Canadian. | | | | Psychographic| * Personality: * Fashionistas * Opinion Leaders * Motives: * Status * Trendy * Perceived quality * Lifestyles: * High-class lifestyle * Follow trends/styles * Enjoy luxuries * High-maintenance * Materialistic * Geodemographics: * Popular global cities * Fashion apitals * Upper class communities * Upper middle class suburbs| * Personality: * Athletic * Opinion Leaders * Relaxed * Motives: * Trendy * Quality * Exercise * Every-day attire * Reliability * Comfort * Lifestyles: * Health conscious * Sports-oriented * Always on the go * Geodemographics: * Heavily populated communities * Sports-oriented regions * Cities with professional sports teams| * Personality: * Edgy * Punk * Music lover * Motives: * Unique * Contrast Hollywood * Music Preference * Lifestyles: * Opposite of Pop magazines * Prideful to be independent of trends * More about music than societal trends * Geodemographics: * Young communities that appreciate music * Areas unaffected by magazine trends * Middle class suburbs * Regions with less valued education| Chanel targets fashionistas, people who wear high-end and trendy clothes. They are opinion leaders who influence the rest of society. For example, celebrities wear Chanel which creates the brand†™s popularity.Customers shop at Chanel because they want status which is to follow up-to-date trends and styles in today’s society. These people have a high-class lifestyle who enjoy luxuries, are high-maintenance, and very materialistic. Due to Chanel being a high-end brand, one of its key factors is its price because expensive items give people the perception of high quality. Chanel clusters potential customers in popular global cities where the communities are typically upper class. It’s vital for Chanel to target people living in fashion capitals, such as Los Angeles, Miami, Paris, Milan, etc. Nike targets athletes who are health conscious and sports-oriented.Those who also wear Nike are opinion leaders which are why the brand is endorsed by well-known athletes from Michael Jordan to Roger Federer. Aside from athletes, Nike also targets customers for the product’s quality, reliability, and comfort. Nike clusters potential customers in heavily populated com munities, cities with famous professional sports teams, and sports-oriented regions. Hot Topic targets young communities that appreciate music. This brand started off with selling products based on music artists and bands. It targets a younger dynamic group who wants to be unique and despises the typical Hollywood pop culture trends. People with a less valued education tend to shop at Hot Topic which is why the brand is stereotyped for those who are â€Å"punks. † | | | | Benefits Sought| Extreme quality * Social status recognition * Aspirational reference group * Up-to-date on trends * Self-esteem| * Long-lasting quality * Increased training * Improvement as an athlete * Comfort * Aspirational reference group| * To be unique and different * Broadcast their music and art interests * Make a statement against pop culture trends| Chanel is instantly recognized as one of the top leading high fashion designer brands in the world. Due to its expensive prices, people assume it to po ssess prestigious quality before they buy their first item. Aside from quality, the fact that the apparel and accessories are well known to be costly is utilized as a means of social status recognition.Any individual wearing a dress, jacket, or glass pearl belt can be instantly deemed as wealthy or financially well-off. Chanel has been deemed as an extravagant brand which is advertised by models and celebrities. It is found in the majority of fashion magazines which targets customers who want to be up-to-date on trends, so they can boost their self-esteem. From the opinion leaders influencing society, customers purchase from this fashion line because they want to be in the aspirational reference group of high class or celebrity status. Nike is a top athletic brand for apparel, gear, and footwear. Nike’s mission statement is â€Å"To bring inspiration and innovation to every athlete in the world. Due to the brand’s publicity and marketing, it creates a customer percept ion of quality that will last longer than generic sports brands. Along with the public stir of the brand, it targets customers in the aspirational reference group because they want to associate themselves with their favorite athlete or celebrity who wears the product. Aside from the trend, Nike is mainly intended for athletes to increase and improve their training which is why Nike has a product line for each type of sport: running, basketball, tennis, etc. Hot Topic started off trying to be unique and different with the brand’s main focus on music other than typical pop.It first became popular with its t-shirts of multiple rock and metal bands. It is a way for customers, mainly teenagers, to broadcast their love of music. Their mission statement is â€Å"At Hot Topic, we believe music and the arts make everyone's life a whole lot better, so we've decided to enrich kids' lives by enabling them to express themselves musically and artistically! † The brand understands th at there are audiences out there who don’t prefer the pop culture trends, so this is a brand that encompasses and pleases them as well. | 3. The Marketing Mix| | | | | | | | | * Apparel:| * Apparel:| * Apparel:| | * Dresses| * Shorts| * Pants| * Jackets| * Bras| * Shorts| | * Accessories| * Jackets| * Band T-shirt| | * Glass pearl belt| * Hoodies| * Body Jewelry: | | * Footwear:| * Long-sleeve shirt| * Plug earrings| | * Heel boots| * Short-sleeve shirt| * Clothes graphics| | * Brand name| * T-shirts| * Cotton Fabric| | * Brand mark| * Footwear:| * Quality| | * Fabric: | * Running| * Customer Satisfaction| | * Cotton Tweed| * Gear:| * After-purchase service| | * Lambskin| * Socks| * 30 day return policy| | * Coated washed denim| * Customer ability to customize footwear| | | * Glass Pearl| * Quality| | * Quality| * Color| | | * Value| * Brand name| | | * Packaging| * Brand mark| | | * Customer Service| * Fabric| | | * Lifetime warranty by manufacturing defect| * Value * Custom er Service| | | * Customer satisfaction| * Customer Satisfaction| | | | * 30 day return policy| | | | | | | | * Market price * Each article of clothing is at least $1,000 US| * Range in prices * Clearance/Sale Items * Discount deals * Retail store coupons| * Affordable price * Clearance/Sales Items * Discount deals * Regular store deals| | * Rarely discounted| * Outlet warehouses| | | | | | | | | | | | | | | | | | * Fashion magazines| * Magazines| * Music Magazines| | * Celebrity Endorsement| * TV advertisements * TV Shows| * Radio * Internet| | * Celebrity Advertisement| * Celebrity Endorsement| * Sales promotion * Music endorsements| | * Celebrity Events * Award Shows| * Sponsorships * Radio| * Musician/Artist sponsors| | * Fashion Shows| * Sales Promotion| * Music/Art Events| | * TV shows| * Internet| | | * Internet: Subscription| * Sports Events| | | * Beginning of the season unveiling| * Outdoor advertisements| | | * Boutique Window| * Newspapers| | | | | | | | | | * Exclusive Boutique * Extravagant store design| * Shopping Mall * Athletic Store Team * Sold Online| * Shopping Mall * Store has music, darker, artistic theme| | * High-End Shopping Mall| * Warehouse * Outlets| * Warehouse * Sold Online| | * High-income areas| * Trucking| * Outlets| | * Fashion streets| * Air-Mail| * Trucking| | * Air-Mail| * Department Stores| * Air-Mail| | * Boutique Window| * Distribution| * Shelf Placement| | * Shelf Placement:| * Shelf Placement:| * Glass Case Display| | * Near front of store * In plain sight * Not sold online| * Reaching Distance * Middle of the store| * Hanging on racks| | | | | The PRODUCT is the easiest designed strategy in the marketing mix compared to the place, promotion, and price.Chanel’s apparel includes a dress, jacket, belt, and boots. The dress is made out of cotton tweed, lambskin, and precious pearls; the jacket is created from cotton tweed; the heeled boots are coated washed denim. The fabric provides value to customers who believe that they receive extreme quality from their purchase. These high paying customers purchase each of these items for their fabric, instead of going to a generic store full of regular cotton, spandex, and polyester. They desire the feeling of riches when they are covered in beautiful pearls and soft lambskin. Aside from the physical units, the product comes with the brand name and brand mark.In the fashion industry, a person isn’t initially asked about the fabric or the material. They are asked about the brand because a top designer name is seen as prestigious and extravagant which is why the number one fashion question is, â€Å"Who are you wearing? † In the end, fashion is not completely about whether or not an outfit looks good on a person. If the outfit is a brand name, it is put on a higher pedestal than other attire. Along with the ensemble, customer service is a key factor because Chanel clients are loyal. Chanel is popular with upper class clientele who associate themselves with the brand because of its social status; only the wealthy can purchase more than one article of Chanel clothing.The fashion line has excellent customer service to maintain their high clients’ satisfaction before and after their purchase. When purchasing the product, the client also buys a lifetime warranty. However, this warranty only applies to any manufacturing defects or malfunctions. After women enjoy the fabulous customer service and purchase this ensemble, they are given their items in the well-known Chanel packaging. If the clothes were a gift, the store would wrap them in a black box with the white Chanel logo along with tissue paper and white ribbons free of charge. If the clothes were just part of a shopping spree, they will be wrapped in tissue paper and carefully placed in the signature black Chanel shopping bag.All the packaging and added extravagances of the product will be donned with the brand name and brand mark because that is the main reason why women purchase from this fashion line. This Chanel outfit provides women with beauty and grace. Running apparel from Nike includes footwear, socks, shorts, and a shirt. The shoes are made with gel and soft cushion, so it can absorb the shock when a runner’s feet pounds the pavement. A runner can’t have shoes without thick socks. The shorts can either be loose or tight to keep the runner feeling cool and dry. The shirt can be a Dri-fit that keeps the runner warm, cool, comfortable, and dry. With women, some of the shirts come with a bra inside the top.Similar to Chanel, Nike is one of the top leading brands in its athletic department, so athletes purchase the products for the brand name and brand mark. Due to it being a popular brand, it is presumed to have extreme quality which athletes desire to improve their training. Each article of clothing has the brand name and brand mark stamped on it, and each of the footwear has the brand mark largely displayed on all sid es of the shoe. Nike footwear is unique because it enables customers the opportunity to put their own input into the design of their shoe; they can customize their own version with different colors, shapes, and designs. Nike makes sure to provide excellent service in which the employees must be knowledgeable about every product for each type of sport it carries.A customer is able to rely on the employees to consider the client’s best interest. Nike also wants to ensure customer satisfaction which is why it guarantees customers a trial run of the product; if they are not happy with the item after the first couple days of testing them, they can return it. Otherwise, they have 30 day full refund policy. Hot Topic’s outfit is comprised of band t-shirts, pants, shorts, and plugged earrings. The pants and shorts are made from basic cotton or denim. The band t-shirts are partly made of cotton and polyester. The plug earrings are simply plastic. Their customers don’t co nsider the value or quality of the apparel as much as the color or graphics.This brand mainly factors the customers’ appreciation of music, art, and expression which leads to customer satisfaction. Hot Topic provides excellent customer service before and after a purchase. The majority of society stereotypes those who adorn Hot Topic clothes as lazy, dirty, tough, â€Å"Goth†, and punk; however, the employees are approachable and energetic. After a purchase, a customer can go back to the store or browse their website to learn how to care for their purchase: how to properly wash their denim, iron their cotton t-shirts, or clean their leather purchases. Along with the purchase, customers are given a 30 day period to return their items for a full refund. The PRICE is a second factor that sways customers to purchase an item.The Chanel outfit is costly and sold at market price because it is a luxury clothing line. The only way to know the cost of the clothes is to physically walk into any of the boutiques; the prices aren’t displayed on the boutique website. The majority of each article of clothing from Chanel is at least $1,000 US. This outfit targets the wealthy, so they easily have the sufficient funds to purchase these big-ticket items. Due to the customer’s high income, the price of the apparel isn’t of great concern; they only want onlookers to recognize that their clothes are expensive. The brand is rarely, close to never, discounted because it wants to keep its sense of richness.If Chanel were to have discounts, then people of lower status may purchase the items which will discourage the wealthy who don’t want to be associated with that type of people. Therefore, once the market price is set, it is unchanging once the product item arrives at each boutique. The Nike running outfit’s target audience includes those of middle class, so the price is affordable. Since upper class citizens purchase this product as we ll, the prices vary depending on the quality, color, and design of the fabric. For example, mesh running shorts would be cheaper than dri-fit shorts. New products are set at market price for at least the first six months after its arrival in a Nike store or department store.Discounts and sales are offered for the items when there is few supply of it left or when the seasons are about to change. The pieces of this running apparel are also distributed to retail and department stores. These department stores, such as Sports Authority, Sport Chalet, or Finish Line do provide its customers with discount coupons. For example, if they make a purchase of $100 before tax, they can receive $15 off the final total amount. Nike has multiple product items in its product lines, so there is an easiness to determine the price for each. Between the three outfits, Hot Topic is the least expensive because the clothes target a young demographic population who don’t have as much money to spend.Ev en though the clothes are affordable to begin with, the brand always has multiple discounts in store and online. When a new supply of clothes is distributed to the retail stores, the price of clothes that have been there for a couple of months is lowered. There is no such thing as a particular style for each season. Abundant deals for any type of clothing attract tweens and teens who are spending their free time shopping and loitering at local shopping malls with friends and family. Teens appeal to stores with signs for deals, sales, clearance, and discounts; they want the best deals to save their money and allowance. Hot Topic is flexible in determining the price of the products as it acknowledges its young demographic market.A good PROMOTION strategy is vital to increase sales, attract new customers, and maintain frequent shoppers. This entire Chanel wardrobe is pricey because they are promoted as apparel for the rich and powerful. This designer combination of the dress, jacket, b elt, and boots is first previewed at an elaborate fashion show. Chanel executives choose a particular model or celebrity who can display the elegance, beauty, and style of each apparel. After the initial preview of a fashion show, the clothes will be advertised in popular fashion magazines: Vogue, Elle, In-Style, etc. Each of the advertisements has an elegant theme where the models are showing the extravagance and beauty that each piece of clothing and accessory offers.The advertisement's background is typically a fancy setting which captivates wealthy customers. After the initial unveiling at a fashion show, a celebrity may have the opportunity to purchase the outfit before the product is distributed to the boutiques. From this, a celebrity can where this outfit at a celebrity event: award show, charity event, or red carpet event. At all of these events, there is paparazzi and fashion news coverage who ask what the celebrity is wearing and who designed it. These celebrity events ar e widely broadcasted, so thousands of audiences will see the outfit firsthand. After the fashion show and celebrity advertisements, the outfit is be distributed exclusively to the Chanel boutiques worldwide.Due to the outfit being part of the 2012 Spring/Summer collection line, Chanel will promote the outfit by placing the entire ensemble in the store's display window, so people on a shopping spree can see. Typically, the best and new outfits are displayed at the front of the store and each piece article of clothing is placed next to each other on the racks and shelves. Due to Nike having the greater target audience between the three, it promotes the products at a higher rate. A marketing team would promote the outfit by advertising in various magazines, billboards, TV channels, sports events, radio, and online. The visual advertisements in magazines, billboards, TV, and the internet may portray an average person running in the clothes. An average person is used to model the running outfit because it needs to be relatable to the customer.Popular athletes also endorse the product by wearing them daily or in advertisements because customers want to associate or relate themselves to celebrities: Michael Jordan, Roger Federer, Tiger Woods, etc. Beyond the pictures and models, the advertisements include a motivating statement that encourages everybody to be active. These clothes are also advertised online and in newspapers; Nike purchases ad space from newspapers and popular websites, such as Facebook, Yahoo, Twitter, etc. which the majority of their target audience views. The company also puts their advertising statement describing the running apparel and its benefits on popular radio stations, so people can tune in and listen.However, the main promotion strategy Nike has is at sports events. This outfit is geared towards athletes, so the best promotion strategy is to advertise when sports fans or other athletes are watching. The running clothes’ main targe t audience is athletes, so it locates, displays, and advertises itself closest to where all the other athletes are. There are also sales promotions in newspapers, magazines, and on the radio to attract people who want to purchase the items but can’t afford to unless they were at an affordable deal. Hot Topic focuses on artistic expression and a love of music; therefore, it would advertise the outfit in music magazines.This fashion brand’s main attraction is the band t-shirts which is why they are advertised in music magazines, so a band or singer’s fans can buy their t-shirts. Fans want to support and broadcast their love and appreciation of an artist or music group. Hot Topic’s slogan is â€Å"Everything about the music. † which is why it is also promoted on the radio and popular music websites. In order to attracted customers, it would advertise about upcoming sales promotion. A major promoting strategy key is that the clothes have music endorsem ents or musician and artist sponsors. These musicians and artists sometimes take part in the design and style of the clothes; therefore, their fans would be ncreasingly interested to their products. Wherever the particular clothes are placed in the store, the musician, band, or artist would have their name and photo plastered next to the products to capture fans’ attentions. There are also advertisements at music and art events which is where their primary target audiences spend their social time. The demographic is younger in age, so the brand promotes the clothes with constant sales and deals to attract them. These tweens and teens wouldn’t even be able to afford the cheapest item at Chanel. The PLACE or distribution strategy is vital with making the outfits available when and where customers want them.The Chanel outfit is sold exclusively in their boutiques; it isn’t sold in department stores or online. As of September 2010, there are only 310 locations world wide. These Chanel boutiques are only located in high-end shopping malls where the high end customers shop: South Coast Plaza, Beverly Hills Mall, etc. Aside from shopping malls, these boutiques are placed in high-end fashion districts. A woman who spontaneously decides to go shopping would want to go to Chanel where she feels most comfortable and convenient. These stores wouldn’t be placed in low-income cities, such as the Bronx or Compton. The product is only placed in high income cities where its target audience lives.All of the clothes and its accessories are designed and manufactured in Paris, France where its headquarters is located. Once each piece of clothing is manufactured, it is distributed exclusively to each boutique through air-mail. These items are to be handled with care when it is being distributed because a client would not want to pay a high price for a defective item. The Chanel clothes are never in warehouses or outlets because it destroys the luxury aspe ct of the brand. When each of the products arrives in the boutique, it is first placed in the boutique window where customers can see a look of the entire outfit before they enter the store.The boutique window is the place where customers can have an idea of what they could potentially wear, shop, and purchase. It must be decorated lavishly to attract customers and entice them to walk into the store. Due to the extreme quality and benefit perception of the clothes, the store needs to have an extravagant and contemporary design. The outfit is brand new, so it would be placed near the front of the store in plain sight for the customers to have an easy access. The main factor of Chanel is that it has to be placed in high-income areas where its target audience predominantly lives. Nike’s outfit is more affordable and universal, so it is distributed in more diverse areas than Chanel and Hot Topic.Nike has its individual stores placed worldwide; however, the products can also be fo und in department stores, including Nordstrom, Macys, Finish Line, Sports Chalet, etc. Wherever the items are placed, it would be in the athletic or sporting apparel to be easily located. In the Nike stores, there would be an athletic store theme to attract customers who tend to be athletic and active. These products are placed and distributed to shopping malls where these retail stores are mainly located. When it comes to shopping, people of all incomes would most likely go to the nearest shopping mall which is why the Nike running clothes are dispersed throughout different retail stores.Due to Nike having the perception of quality, stores would place its items within reaching distance on the shelves. Department stores would generally place the Nike products in the middle of the store, so customers can also browse other types of brand items as they try to locate the Nike items. The running items are made in countries outside of the United States, so it would need to be air-mailed a nd trucked to various parts of the world. If customers want a better deal, they could locate any Nike warehouse and purchase the products directly from there, so they don’t have to pay the few extra dollars to cover the trucking and transportation costs.Nike has a few outlets where clothes from different sport seasons are placed to allow customers to purchase the items at a discounted rate. Customers across the globe utilize the Nike running brand, so the clothes and shoes are also sold online through the Nike website or the individual retail stores’ websites. Nike understands that its items are highly universal to all age and ethnic groups; therefore, it considers multiple locations to sell their running apparel. Hot Topic’s target audience is smaller due to their younger age. Most tweens and teens spend their free time at shopping malls where the stores are located. The store has an artistic, dark, music theme which encompasses the types of customers.The pants are hanging on racks near the back of the store because they aren’t as important as the tops and t-shirts. The t-shirts are folded and displayed on the walls of the stores behind glass coverings. A customer can walk up to the side of an entire wall, look at the different graphics and designs, and locate it on the shelves underneath the glass casings. The plug earrings are placed in the middle of the store in a large glass case near the cash register, so employees can keep an eye on the jewelry. The products are manufactured outside of the United States, so it has to be air-mailed and trucked to the different 642 locations only in the United States and Canada.The clothes are mass produced, so the clothes are first sent to warehouses that then send a certain supply amount of the clothes to each of the stores. These products are also sold online at their exclusive website where additional items are found because they aren’t sold in stores. There are also a few outlets be cause the brand needs to be affordable for the younger population. When comparing the place of all three competitors, Nike has the best distribution because it has a more universal audience based on age, geography, ethnicity, and social class. 4. When comparing the competitors’ web sites, Chanel has a well-thought design but is the least user friendly of the three. The site is easy to maneuver through, but it isn’t as simple as Nike or Hot Topic.The website’s design is based on the clothing season and separated by outfits rather than separating each product by â€Å"tops, bottoms, dresses, etc. † as other clothing websites do. It appears as if Chanel is set on which article of clothing matches with each other. For example, a certain dress can only be worn with a particular jacket, belt, or shoes. The website doesn’t appear to allow a customer to mix and match the apparel to their liking. When a user clicks each individual outfit, there is an excell ent screen shot and display of a model walking on the runway. Whichever direction the mouse cursor moves, the web page would follow the motion and give a better view of the entire outfit.For example, after a person clicks on the initial outfit link, a large screen shot would appear that covers the whole page. When they would move the mouse cursor down, they could see the rest of the outfit, such as the shoes. With each outfit, there is a short description of each article of clothing’s fabric and material. The website provides most of the needed information for the outfit, except for the price. They don’t include the price because only the rich and wealthy would shop at Chanel, and they have enough money to not care or consider the price as most other shoppers. Due to Chanel’s target audience as high-end customers who are fashionistas, the website also includes footage of multiple fashion shows where they can view the different apparel and styles.Women who shop a t Chanel tend to care about fashion, so the website is interactive in allowing them to view exclusive fashion shows and see pictures and footage of the workings inside the Chanel studio. There is a â€Å"Chanel News† link that keeps loyal Chanel customers up-to-date on any upcoming events and gives them exclusive behind the scene workings. If a user wanted to stay updated on the clothing line, they can subscribe to the website to be notified of any new products. Aside from the clothes, the website provides a store locator based on the geographic world region. Chanel’s website is unique because it has a different design and theme due to it not providing users the ability to purchase the items online.It gives off the true essence of how important fashion is to some women. When entering the Nike website, the user has to first select a language than the country which applies to them. This shows the universal and global effect of this brand. The site is user friendly as it separates each product into the sport it associates with. Running shoes or apparel would be found in the link for running while basketball shorts would be found under the basketball link. The website is more than just shopping for apparel. There is a link for customers to shop individually, and there are individual site links where people who are interested in different sports can click.For example, if one were to click the running site, there would be a narrow range of products to shop from. Also, there are training tips, events, news, and footage. This website would be the most user friendly in comparison of the three because it considers the different types of users and their individual needs. For example, there is a list of shoe options a customer can choose from. They can choose footwear for their different foot condition and the degree of support they need. Even though it may be difficult for a consumer to determine which product they need from all of the options, it is better to allow the different factors for people who are short or tall, flatfooted, and lightweight or plus sized.A user can easily choose between the links if they were to shop for tops, shoes, gear, fan gear, bottoms, or shirts. Each of the products has descriptions where it discusses the product’s benefits, fit, fabric, design, origins, and directions on after-care. Along with the product’s highlights, the website shares featured technology, such as how Dri-FIT works. There are also size charts to help customers figure out their most suitable measurements. Customers have the capability of posting and reading reviews where consumers rate the product based on its size, fit, comfort, and durability. The videos that the website provides show average people in the Nike products running and exercising in everyday places.Since customers can purchase items online, they have the ability to check their order status and know where it is in the processing procedures. Athletes are und er physical and mental pressure when they are training, so the website provides motivational and encouraging quotes and expressions. At the bottom of the webpage, there is a link to find the nearest store location to the user. There is also an opportunity for people to take pictures and send them to Nike about how they keep active and healthy. Users can also follow Nike through Twitter and YouTube. Hot Topic is also user friendly because it has a younger target audience. The website has more options and functions aside from buying apparel because younger generations are more tech savvy.It is easy for a user to locate their needs because the clothing, accessories, and shoes are split up into categories at the top of the webpage: New Arrivals, Clothing, T-shirts, Denim, Accessories, and Shoes. There is also an option to choose what a user wants to see, such as male, female, or unisex apparel. The products are easily narrowed into subcategories of tops, bottoms, dresses, hoodies, swim, intimates, and kid sizes. The site provides a size chart to allow users to figure out which size is most suitable to their personal measurements. Next to the tabs that depict the clothes, there is a link for deals and clearance items. All the deals that the store is currently offering are largely advertised in red font that jumps from the black background color.The deals are the first to be seen when a user uses the website. If a user wanted a specific band t-shirt, there is a feature at the bottom of the webpage to shop by their favorite artist. Also at the bottom of the webpage, there are clothes being advertised as â€Å"Girls & Guys Most Wanted. † It is a way to further advertise a popular item. Whatever band, artist, or musician is trending at the time, the website shows the pictures and links of top artists, so a user is automatically sent to view products associated with that group or person. When a user chooses a particular item, there is a brief description of the i tem depicting the fabric, graphics, price, and directions on how to care for the product.Beyond the apparel, there are news and videos about certain bands which include music videos or exclusive interviews. The website allows a user to find the nearest store from their location. There is also a â€Å"wish list† feature where a person can put certain items on that list and send them to friends and family who can view it. There are quick links to YouTube, MySpace, Facebook, and Twitter. A person can also have the opportunity to learn about jobs and model opportunities. Hot Topic has links about the store’s purpose and social responsibility. 5. A survey was given to fifteen women of different ages, who have various fashion styles, to get an idea if the three competitors successfully established themselves in the fashion industry.These women are a mix of those who know about the fashion industry, are clueless about fashion, love to be stylish, and don’t care what th ey wear. 1. When purchasing an outfit, which competitor provides the best quality? a. Coco Chanel80% b. Nike, Inc. 13. 33% c. Hot Topic6. 67% 2. Which competitor has the best deals for its brand of clothes? a. Coco Chanel0% b. Nike, Inc. 66. 67% c. Hot Topic33. 33% 3. Who is Hot Topic’s target audience? a. Music lovers13. 33% b. Goths66. 67% c. Artists0% d. Fashionistas0% e. Other20% 4. Which competitor is more universal? a. Coco Chanel0% b. Nike, Inc. 100% c. Hot Topic0% 5. If you were to receive money for a shopping spree, which competitor would you choose to shop at? a. Coco Chanel53. 34% b. Nike, Inc. 33. 33% c. Hot Topic13. 33%Based on the response percentages, it does appear that the competitors position themselves accurately to their main target audience. However, the majority of the poll believed that Chanel provided the best quality of the three. The younger and older demographic seemed to share the same perception of Chanel’s quality which may be a result of its brand image and high prices. The two who chose Nike said it had better quality because it was more suitable to their needs; they both are twenty years old. The only person who chose Hot Topic to have the better quality only shops at that store and is biased because she has a dislike of designer fashion brands. Due to it being a top fashion line, Chanel is successful in setting itself as a quality leader.When it comes to the better deals, nobody chose Chanel as having a good price for its own style of clothing. Even the five older women chose Nike instead because they believed Chanel was pricey. This doesn’t affect Chanel because they aren’t trying to be a price leader which is why their prices are through the roof. Their clients are wealthy who don’t care too much about the costs, so price isn’t one of Chanel’s top priorities; it only sets high prices to keep the concept of riches and luxury. Five women chose Hot Topic as the price leader betwe en the three competitors because they shop at the store on a regular basis. Hot Topic is doing a good job at marketing the products at affordable prices for the younger generations.However, across the spectrum of age and ethnicity, the majority chose Nike as the price leader because it reaches a greater market-place than Hot Topic. Nike targets various types of people, so they are more knowledgeable about the products than those of Hot Topic which targets strictly a younger demographic. Hot Topic’s mission statement is about enabling kids to express themselves musically and artistically. The company expects its target consumers to see them as one who allows people to share their appreciation of music and art. However, less than 15% of the poll shows people believing that the company’s consumers are music lovers. The two who answered that the store is designed for music lovers are knowledgeable about the store and shop there frequently.Aside from music, nobody believed that the brand was geared towards those who loved art. Over 65% of the poll assumes that â€Å"Goths† wear the clothes due to its black, dark, bold styles. People within the age of Hot Topic’s target consumers had a different view of the store than the actual company. Even though these people range in usage rate of Hot Topic’s clothes, they know about the style and products, but they stereotype the typical consumers. The three young girls who chose â€Å"other† shop at this store on a regular basis, but they don’t have any knowledge about what the company is trying to project to its audience. When asked which competitor is the most universal, all fifteen women chose Nike.They understand and agree with Nike’s mission to affect and influence different type of consumers globally. They know that more people of different backgrounds, religions, ethnicity, income, etc. purchase Nike goods rather than the upscale apparel of Chanel and the musical s tyling of Hot Topic. Therefore, Nike is doing an excellent job when they are internationally expanding their 452 worldwide while Chanel is a company with only 310 stores worldwide. Nike’s ability to target a large market-place justifies their goal of increasing the number of stores to 738 between 2010 and 2015. If the fifteen women received free money to go on a shopping spree, they fit directly into each of the competitor’s target audiences.The women who fit into Chanel’s target range of being at least thirty years old or a fashionista chose to have a fun day with Chanel. The other women who chose to purchase from Nike are athletes and don’t favor over-priced brand names, such as Chanel. These women want comfort and don’t consider the â€Å"in-style† fashion culture. Even though they were to obtain free money, they wanted to purchase as much as they can with the great Nike deals. The few who chose to shop at Hot Topic are frequent shoppers. They are not fashionistas or athletes. They are nineteen years old with a love art, music, and free expression. In the end, all three competitors are successful in reaching their main target audiences. 6. CHANEL – SWOT Analysis | STRENGTHS| WEAKNESSES| Reputation * Quality * Brand image * Wealthy target market * High demand & popularity * Fashion industry knowledge * Value added products * International Company * Elegant, sophisticated, luxury Concept * Knowledgeable employees * Exclusively owned designs (Tweed Fabric, embroidery, decorative chain, button)| * Small target market * High Price * Exclusively for women * Recession * Limited Production Designs| OPPORTUNITIES| THREATS| * Expand design production * Increase ad campaigns * Target new audiences: Men| * Counterfeits * Similar design by competitors * Cheaper competitors * Change in fashion trend|Since Chanel was founded in 1909, it has accomplished an exquisite reputation of quality, beauty, and luxury in the fashion i ndustry. The popularity of this brand is the reason why it has been strong for a long time. Even people who don’t shop at Chanel know about the clothing line and believe in its product’s extreme quality. The greatest strength Chanel has is its brand image which entices women to purchase and desire the extravagant products. Women mainly purchase the Chanel items in order to show other women that they are wearing Chanel, which is why the brand mark needs to be visible. As of 2010, Chanel’s net income is â‚ ¬280. 3 million and revenue is â‚ ¬1. 809 billion.The reason for its financial and fashion success is its wealthy target market of high income women and celebrities. Even men who don’t know anything about the fashion industry know that Chanel is popular for women. This brand is one of the top fashion designers, so it has an extended knowledge of the industry: current styles, marketable designs, and clothing production. The brand image, quality, and reputation of Chanel add value to its products for women who are fashionistas and all about brand names because they love the elegant, sophisticated, luxury concept. It is an international company, so it is able to reach its wealthy clients globally.The employees must be knowledgeable about the popular fashions, have an artistic, creative vision, and understand the benefits of each article of clothing. Chanel exclusively owns certain fabrics and designs that competitors do not have: tweed fabric, decorative chain, distinguished button, and detailed embroidery. Even though Chanel has wealthy customers, the fact that their target market is small is a weakness. Statistically, there is less high income than middle income or low income households. Chanel only designs and produces clothes for women, so that narrows its target market further. Other top brand name designers, such as Gucci or Louis Vuitton, advertise to male and female shoppers.Chanel’s small consumer percentage limit s its capabilities of expanding and selling to a larger audience. This company also limits itself when it comes to the production designs. The clothes that it designs are similar to each other. There hasn’t been much room for new styles, fabrics, or designs. With the economy suffering the past several years, the company’s high prices decrease the number of sales. When people are trying to save money, they are more likely to refrain from purchasing fruitless items and luxuries. With Chanel being trendy and influential in the fashion industry, they have opportunities to experiment. The company can attempt at expanding its design production.Instead of strictly designing the typical types of styles, it can add a few different styles, so it can target a larger audience group. In order to expand its company to have a wider range, it could produce apparel for men in addition to the existing men’s fragrance. This way, it attracts a larger scope of wealthy males and fema les. If it were to expand its designs, target audience, and production, the brand would increase its ad campaigns to men magazines, TV shows, and male celebrities. One threat that Chanel and most companies in the fashion industry faces is the possible change in fashion trends. A particular style of clothing or brand may only be popular for a short period of time.Even though Chanel has sustained its popularity for over a century, it needs to keep in mind that fashion is constantly changing. It has to be updated and advertised to a large range of people. If the company doesn’t take the opportunity to expand on its scope of style, other competitors may come out with similar designs. With these similar designs, competitors will offer a lower price than Chanel. Chanel would currently have more consumers, but the high prices hold many people back. With fashion, people always want to have a certain product from a designer, but they may not be able to afford it. Top designer companie s have the threat of counterfeit products. For example, a Chanel handbag costs at least $1,000; however, a person can sell that same fake bag for $10.It is hard for some to tell the difference between a counterfeit and authentic item without proper investigation. 7. Chanel has an excellent customer relationship management style when it comes to dealing with their loyal customers. Once customers make their first purchase, usually with a credit card, their information is captured in their data base, so employees can look back to see what was purchased. This data base allows the company to locate their customers’ locations and highlight any similar products that may interest the customer in the future. This information gathers basic demographic information, frequency of purchase, price of the purchase, and distance from their home to the boutique. On the ompany’s website, fashionistas or loyal customers are able to subscribe to the site in order to be alerted on new fashi on/accessories, fragrance/makeup/skincare, and fine jewelry/watches arrivals. Customers feel they have an insider look and importance. However, there is a legal statement on the webpage for users to understand that the company isn’t liable for any risk that a user may face. Aside from the email list, the top priority customers receive a personal letter or phone call to invite them to the store to preview a new collection. In addition, Chanel’s knowledge management is strong in bringing customers back. Women appreciate the feeling of being important and special which is why interaction between a company representative and the customer is important.Most of the customers are loyal, so this allows a representative to build a relationship with a customer and further understand their needs, wants, and desires. As far as I can tell, I believe that Chanel has a better customer relationship management than Nike and Hot Topic because it has a smaller target audience that they ca n place more emphasis and concentration on. A smaller range of customers allows the employees to interact with customers on a personal level. Chanel, Nike, and Hot Topic address the lifetime value that their customers represent. All three have an after care service where they can either go on the website or return to the store if they have any questions. The three competitors deal with their customers in their own way.Chanel has a personal relationship interaction with its clients; Nike gives customers frequent purchaser awards; Hot Topic has a friendly service where it gives customers the will to return and purchase from the company in the future. 8. When it comes to a community outreach program, Chanel hosts charity events for different causes. They tend to have fashion shows or benefit dinners where celebrities host, attend, or advertise the event to attract people to attend or donate. For example, Chanel had a benefit dinner with Kate Hudson for the Natural Resources Defense Cou ncil’s Ocean Initiative. All the money received from ticket attendance went straight to the charity. Nike addresses the societal marketing concept better than Chanel.The company has charity events, similar to Chanel, where celebrities attend dinners and shows; the profits from the tickets directly fund some charitable cause. Besides the charity events, the company believes in recycling. In 1993, Nike started their â€Å"Reuse-a-Shoe† program in an effort to keep their shoes out of landfills. Over the past nineteen years since this program begun, it was able to recycle over one and a half million pairs of shoes each year. The shoes and clothes that it produces are all recyclable in order to help clean up the environment. Nike also builds basketball courts and outdoor activity areas for schools and the Boys and Girls Club.On Hot Topic’s website, there is a link to help users learn about the company’s social responsibility. They make sure to provide their cu stomers with products produced legally and responsibly. The company has each manufacturer and product provider abide to their strict standards that prohibit forced labor, child labor, harassment, and abuse. Hot Topic ensures that employers provide health, safety, sufficient wages, and benefits to employees. 9. Since the downturn of the economy in 2005, Chanel had some difficulty. People during those times lost their jobs or were fearful of their termination. As a result, many started to save money by cutting out any unnecessary spending of luxurious that included Chanel products.The company’s revenue declined for a few years; however, as the economy is slowly recovering, the revenue is increasing gradually. The main reason for its short decline in profit is its small target audience becoming smaller and prices remained expensive. Nike had its own share of hardship as its steady revenue dropped drastically in the beginning of 2009. Even though Nike’s products are more u niversal and targets a larger audience than Chanel and Hot Topic, it couldn’t escape the fact that people ceased to shop for clothes during the recession. Since that huge drop in 2009, Nike has positively gained much profit. As the years go by, its income statement shows that their income and profits are increasing by several hundred thousands of dollars.For Nike to increase its profits and keep its sustainability, it reduced its expenses thirty to fifty percent. Chanel is growing back to what it originally was before the recession, while Nike has continued to soar since the company was founded in 1964. Hot Topic was founded in 1988 and reached great success starting in 2000. It was doing well until the downturn of the economy. The company’s main consumers are tweens and teens which are the reasons why it has a challenging time gaining back its past success. As the years go by, the income statement shows that the company’s total revenue is decreasing. In January 2011, it peaked at its greatest operating loss; however in January 2012, it decreased that amount but is still operating at a loss.Hot Topic is attempting at earning back its profits by attracting people with constant deals which have been working at a slow pace. 10. Personal or relationship selling affects the final consumer who buys the Chanel outfit. Chanel requires all the different supplies of the final product to comply with certain guidelines and rules. The company verifies its supply chain. It is constantly verifying its supply chains to address risks of any human trafficking and slavery. They research their suppliers because they don't take part in forced labor. Chanel also conducts selected audits of suppliers, including audits about the conditions of work and the use of forced labor.They conduct internal and external audits that may or may not be announced prior to the investigation. Training is also provided for employees with direct responsibility for supply chain mana gement. In the facilitating functions, Chanel researches its channel members through audits and extends credit and other financial services to facilitate the flow of goods through the channel to the final consumer. During the transactional functions, they contact potential customers, promote products, and solicit orders. They also negotiation how many goods or services to buy and sell, so they don't have an oversupply of goods because their target audience is smaller than other clothing boutiques.They also select the type of transportation to use which is presumably air-mail because the outfit is primarily manufactured in France. There are trucking distributions, but the items are carefully packaged to ensure safety. The outfits are delivered prior to the start of the season that it is being sold in, so top priority customers can have the first look. Chanel also assumes risk of owning any inventory because some pieces of the outfit may not be as popular as the other. 11. Chanel†™s best clients are frequent customers. They aren't necessarily categorized as being only high dollar people because all of the shoppers are wealthy. This company is a designer line, so its preferred customers are constantly making purchases.When it comes to the outfit comprised of the boots, dress, jacket, and belt, Chanel could get their frequent customers to order more by sending them letters, emails, notices, or phone calls about a new arrival of clothing or accessories that may be to their liking. Chanel employees would be able to collect customer’s information from their data storage and segment which new products can be associated and sold to a particular shopper. For example, this particular outfit is all white, so an employee can suggest to whoever purchased the clothes to buy a matching handbag, sunglasses, hat, broach, or scarf. These women are top paying fashionistas who trust the knowledge of people working in the fashion industry, so they would be more incline d to purchase items that can be easily incorporated into their outfit.From this, Chanel can suggest outfits to these customers during every different season; they can suggest a new particular jacket, dress, shoes, or accessory. 12. Personally being into fashion, I love the extravagance and beauty that Chanel’s campaigns exude. The photography and its design are exquisite. I don’t have a favorite ad in mind, but I love the ads where the photos are taken in outdoor scenery. The nature setting is captivating because the beauty of nature is combined with the apparel's beauty. I love art, so I favor the black and white ads. Black and white photos seem to have a unique, elegant, and classy feeling because it’s vintage. Chanel also tends to have advertisements where a model would be in a dark room and have the light shine on her while she’s wearing the clothes.The dark room makes the audience automatically draw their eyes to the bright light illuminating from th e Chanel clothes. Overall, I believe that the photography and lighting of the campaigns play a bigger role than the background scenery. The way the light shines on the models make them appear to be a doll and completely flawless. I assume that I love the Chanel advertisement campaigns because I yearn for the company's luxurious clothes along with the beauty and elegance that it provides customers. If I had the money, I know that I would be a loyal, frequent customer. Nike's ad campaigns are realistic, encouraging, and motivational. My favorite Nike advertisements are of photos that capture natural, regular athletes in their movement.I love viewing the different body movements, whether it is of them running, dancing, or stretching. The photos are taken in great detail, so you can see each movement that the athlete makes. The body movements give a sense of abstract artwork which I admire. The appearance of an athlete's easy movements with Nike's inspiring quotes is very motivational. I feel as if Nike does a better job than the three competitors at engaging and relating to their audiences. Sometimes, I appreciate a simple ad that captures a certain moment without any need of being over detailed or having popular celebrities. The Nike ad campaigns tend to have more computer graphics design with colors that are truly captivating.The motivational words make me feel as if it is just simple to get up and do a physical activity, even though it may not be. With TV commercials, the company has a narrator dictate similar encouraging quotes in a voice that is too powerful to ignore. I am impressed with how simple Nike's advertising campaign can be; however, it i