Sample Exam Paper Questions Essay Example | Topics and Well Written Essays - 1000 words

Sample Exam Paper Questions - Essay Example Worthington and Britton (2009, p.6) define the macro environment as â€Å"those ... factors ...which affect a wide variety of businesses and which can emanate not only from local and national sources but also from international and supranational developments†. There are many variants, including different factors, but the framework to be used for this analysis is the STEEPLE framework, representing the Socio-cultural, Technological, Economic, Environmental, Political, Legal and Ethical factors that affect business and over which business has no control. A macro-environmental analysis is contained within the following diagram: Figure One: Macro-Environmental Analysis for UniQlo Expansion into the UK Consumer Behaviour The British retail culture is based around a consumption model that focuses on products and the image that such products convey when seen in conjunction with the consumer. Hoyer and MacInnis (2010) identify several components that make up the consumer’s cult ure: diversity, social class and household influences, psychographics (including values, personality and lifestyles, and social influences. They link these to the psychological core which includes motivation ability and opportunity; exposure, attention and perception; knowing and understanding; attitude formation and change; and memory and retrieval. This feeds into the process of making decisions (following a logical decision making process of problem recognition and information search, judgment and decision making and post-decision processes. The final element of the consumer’s culture is evidenced through the adoption of, resistance to and diffusion of innovations, symbolic consumer behaviour and ethics and the dark side of consumer behaviour. For the UK consumer where luxury fashion is control, diversity is affected by income levels and the need for luxury goods as part of their lifestyle. With the current austerity programme being implemented within the country, only tho se with a substantial income who will not be affected by such things as an increase in taxes, or a reduction of income, or both, will be able to indulge in luxury goods. The consumer market for UniQlo is therefore limited by levels of income, rather than by other indicators of diversity, such as race or religion. Social class and household influences will again be determined to a great extent by available income, whether generated by working or as income from investments. UniQlo will need to target the upper middle classes and above, who need luxury fashion items for social occasions or for their work appearance. Values in the UK appear to be undergoing substantial changes, including a more selfish outlook that sees those without work, for example, as scroungers rather than individuals who have simply lost their jobs through no fault of their own. The same applies to those who are homeless or disabled. The focus for personalities is, as mentioned previously, the consumption of goods that convey a particular image that works for the consumer. Lifestyles will be changing for the majority of the UK population as taxes increase for those earning up to six figures per annum, and benefits reduce for those who are out of work, disabled and/or homeless. Social influences are also changing, as more people begin to object to the austerity programme and the effects of that programme begin to take effect. There is the possibility of riots as the electorate become disenchanted with a coalition

Life in the Slums Essay Example for Free

Life in the Slums Essay Life In The Slums Plan Intro: Life is tough living in the slums, but Im used to it now so its not as hard as it was when we first moved here. Especially considering we were looking to come to the city for a better lifestyle, and to have a better chance for my parents to get a job, and for my siblings and I to go to school. My name is Anikal and Im 13, I have 3 older brothers, and one younger sister. Para 1: living conditions and hygiene and population density Moved to Mumbai 4 years ago looking for a better life- ended up in slums It is basically a tip where we live Its so crowded- 56% of residences have 3 or more people living in a single room Its so dirty, it smells (although we are used to it now) People evacuating their bowls in the middle of the streets- 5 million residents dont have access to toilets We dont have showers we have to find little pools to clean off in- theyre generally dirty water It is a tough life to get used to- nothing is easy We were playing cricket on a big stretch of concrete and the police came chasing after us- we had to run and weave through the slums Para 2: work and employment opportunities and school and exploitation of children We originally moved to the city for the reasons of work and schooling My siblings and I get to go to school twice a week as thats all we can afford We all have to work to get enough money for our family to eat, and to go to school It can be tough labor a lot of the time for little amounts of money We are working towards starting a business selling stuff- we arent sure what yet There arent many opportunities in the slums for work, so you have to take anything you can get We thought there would be a lot of opportunities in Mumbai There are in the main city, but very few in the slums We have to go around asking everyone if theres anything we can do for them to earn a little bit of money We dont get to keep that money for ourselves, we give it to mum and dad, and they use it for all the things we need Para 3: buildings and structures and infrastructure and police and security There are so many buildings in a small area in our slum Over half the population lives on 12% of the land When you are walking around there is only a small gap for sunlight to get through All the buildings are right together and the roofs hang over the footpath- if you can even call it a foot path There are some buildings that are more than one story, but they arent very safe For some people it doesnt matter how unsafe it is, they just need somewhere to live The security isnt all that great in the slums The police are sort of against us, when ever we go places we arent supposed to theyre straight onto us and will chase us for ages With people in the main city, they will politely tell them off, but us, straight into a full chase. Our house is substandard When it rains torrentially it sometimes leak We have hardly any access to hospitals and medical attention Conclusion: Life in the slums is tough. We moved to the city with the intention of starting fresh, and having more opportunities but we ended up in the slums. Weve been here for four years and its been hard. Im used to it now though. It is very unhygienic and packed. The population density is ridiculous. Its been a hard run in terms of work and school, we only get a small education, and dont have a job, we just have to try help out with same labor work for some money. There are so many buildings in such a small area, and we dont have any security, and the police are just out to catch us doing the wrong thing. Our house is very small and squishy, but its the life Im now used to, whether I like it or not, its how it is. Essay Life is tough living in the slums, but Im used to it now so its not as hard as it was when we first moved here. Especially considering we were looking to come to the city for a better lifestyle, a chance for my parents to get a job, and for my siblings and I to get an education. My name is Anikal, Im 13, I have 3 older brothers, and one younger sister. Im live in the slums of Mumbai. My family and I moved to Mumbai looking for a better lifestyle, but ended up in the slums pretty quickly. It is basically like a tip where we live, its terrible. It is so crowded, people everywhere, and in 56% of the residences there are three or more people living in just one room! It is all so dirty, and smells (although we are used to the smell now). People just go to the toilet in the streets, 5 million people dont have access to toilets, and in Dharavi there is one toilet per 1440 people. We dont have access to showers- not many people do, but we have to use the water we have, or find pools of water we can clean off in. Its a tough life to get used to in the slums, nothing comes easy. We were just playing cricket out the back of the slums on the concrete on someone elses land, but no one was there, we werent affecting anyone, and the police just chased us on motorbikes with sticks and all, and we had to run back into the slums, on the roofs trying to get away. We eventually got away then ran back the other way passed them on the roof, we saw them though the gap in between two houses. We originally moved to the city of Mumbai in search of better work and schooling opportunities. My siblings and I only get to go to school twice a week, and get a small education as thats all we can afford on our very small budget. My whole family has to work as much as we can helping people out, doing laboring work just to get enough money for the things we need. We are working towards trying to start up our own small business, and hopefully then have a steady income that we can live off. There arent many opportunities in the slums of Mumbai, so we have to take any work we can get. There are many opportunities if youre in the main part of Mumbai, but unfortunately were in the slums. My siblings and I dont get any pocket money, any money we go out and earn goes straight to our parents so that they can buy all the things we need, like food. There are so many buildings and other structures in our small area of the slums. It is packed, over half of the population lives on only 12% of the land. When you are walking around through the slums, there is only a small gap for any sunlight to get through between the roofs of buildings, over the footpaths- if you can even call it a footpath. There are some buildings in our slum that are more than one story, they arent very safe though, but for some people, thats their only option. We dont really have any security in our slums, and the police are just out to catch us, whenever we are doing anything wrong, even the smallest thing that would normally just be a warning for others, they chase us all through our slums trying to catch us. Theyre just constantly out to get us. Our house is very substandard, its just like a little hut, with two rooms that were all squished into. When there is torrential rain it can sometimes get in, but its usually pretty good. We have hardly any access to any sort of medical care, and hospitals, so when we get sick or injured, we just have to hope its not too bad and that we can get through and come out better in time. Life in the slums is tough. We moved to the city with the intention of starting fresh, and having more opportunities but we ended up in the slums. Weve been here for four years and its been hard. Im used to it now though. It is very unhygienic and packed. The population density is ridiculous. Its been a hard run in terms of work and school, we only get a small education, and dont have a job, we just have to try help out with same labor work for some money. There are so many buildings in such a small area, and we dont have any security, and the police are just out to catch us doing the wrong thing. Our house is very small and squishy, but its the life Im now used to, whether I like it or not, its how it is. Bibliography: Living conditions in the slums. Sites.google. N.p., n.d. Web. 8 Apr. 2013. . Marotta, Stephen. Slums mumbaiindias jimdo page!. Introduction mumbaiindias jimdo page!. N.p., n.d. Web. 7 Aug. 2013. . Slumdog millionaire. Dir. Danny Boyle. Perf. Jamal Malik. 20th Century Fox Home Entertainment, 2009. DVD. hallam, james. Dharavi Wikipedia, the free encyclopedia. Wikipedia, the free encyclopedia. N.p., n.d. Web. 8 Aug. 2013. .

Antibody Level After Hepatitis B Vaccination in Hemodialysis

Antibody Level After Hepatitis B Vaccination in Hemodialysis ABSTRACT OBJECTIVE The objective of this study was to determine the antibody level after Hepatitis B vaccination in chronic hemodialysis patients. METHOD: All patients undergoing chronic hemodialysis (HD) at the dialysis unit of Liaquat National Hospital, fulfilling the inclusion and exclusion criteria were enrolled between April 2013 and September 2013, after taking informed consent. AntiHbs (Hepatitis B surface antibody) titers were measured. Patients were differentiated as Immune and nonimmune based on antibody titers, with levels of >10 IU/l being considered as immune and levels of RESULTS: Out of 118 patients enrolled, 103 (87.3%) had an adequate antibody response and were considered immune while only 15 patients (12.7%) had an inadequate antibody response rendering them non immune. AntiHbs titers showed no significant co-relation with gender and duration of Hemodialysis therapy (p>0.05), while age was found to have significant correlation as younger age group ( CONCLUSION: Our study showed a very good Antibody response to Hepatitis B vaccination among hemodialysis patients that correlated with age with younger age group having a better response but no correlation to gender and duration of dialysis. KEYWORDS: Hepatitis B virus, Anti-HBs antibody, Hemodialysis, Prevalence, Vaccination. INTRODUCTION Hepatitis B virus (HBV) infection is a common but avoidable disease. Hepatitis B virus (HBV) is a DNA virus that can be communicated via saliva, body fluids, semen, vaginal fluids, blood products, sexual contacts or prenatally influencing 350-400 million persons round the globe (1-3). In contrast to general population, hemodialysis patients are at higher risk of acquiring Hepatitis B Virus because of direct exposure to blood products, shared hemodialysis devices, needle pricks and hemodialysis process which involve access to blood circulation.(4) Hence, Hemodialysis patients are vulnerable to infections with Hepatitis B Virus and hepatitis C virus (HCV). The prevalence of Hepatitis B Virus in hemodialysis (HD) patients varies significantly between countries, ranging from minimal in developed countries to very high in some developing countries. Despite the fact that many steps have been taken for the prevention of HBV infection like mass vaccination programs, implementation of thoroug h blood donor screening, awareness encouragement programs of erythropoietin use and generalize availability in hemodialysis centers, Hepatitis B Virus infection remains a major concern in Hemodialysis centers majorly in developing countries (5). Patients who are on maintenance hemodialysis are considered as high-risk group, resulting in high incidence and mortality. Therefore, to vaccinate them against the virus is mandatory. Compared to a response rate of over 90% in the normal population, only 50 to 60% of those with end-stage renal disease achieve adequate antibody levels following immunization (6, 7). Various tactics have been employed to overcome the low seroconversion rate like co-administering zinc, gamma-interferon, thymopentin, interleukin-2, and levamisole as immunostimulants or adjuvants as well as changing the injection mode (intradermal versus intramuscular) or doubling the vaccine dose (7, 8). Low immune response to hepatitis B vaccination in patients on HD is noticed in several studies but has never been studied in our population. Therefore our aim is to conduct a study in our population to determine the serum Anti-Hbs levels in these patients following vaccination. MATERIAL METHODS From April 2013 to September 2013, 118 patients undergoing HD in Liaquat National Hospital and Medical College were screened for anti-HBs. A questionnaire was used to collect the demographic data and duration of HD. All patients were included in HD unit who underwent primary vaccination within last one year (four doses: recombinant HB vaccine; 40 ug, i.m, at 0, 1, 2 and 6 months). Exclusion criteria included patients on immunosuppressive drugs, malignancy or HIV positive patients. Enzyme linked immunosorbent assay (ELISA,Biokit, Spain) was used to measure Anti-HBs antibodies titers. The data was analyzed by SPSS  ® for windows ® (version 14.0 Chicago, IL, USA). A p value RESULTS We enrolled total of 118 patients on Hemodialysis who were recently vaccinated. Demographics are shown in Figure 1.Patient’s age ranged from 20-71 years. 46.6 %( N=55) were Male with mean age 53.2  ±10.02 yrs and 53.1 %( N=63) were Females with mean Age of 51.59  ±10.63 yrs. Age was found to have significant impact on Hepatitis B surface antibody titer with patients 0.05). Out of 118 patients, 15 (12.7%) were found to have Inadequate response or Non-immune, where as, 104 (87.3%) had an Adequate response and responded well to the immunization. Duration on Hemodialysis ranges from 1-4 yr with mean duration of 1.97 ±0.77 years, most of the patients had less than 3 years of Hemodialysis 97.5% (N=115/118) and only 3 patients (2.5%) were in year 4. Duration of Hemodialysis failed to show any significant impact on Hepatitis B vaccination response rate (p>0.05). DISCUSSION: An increased risk of exposure to HBV infection is observed in patients on maintenance hemodialysis (9) It has been observed that after vaccination for Hepatitis B, hemodialysis patients develop lower antibody titers compared to healthy individuals, and even if they are immunized, their antibody titers falls shortly within a year(10). The present study showed a very high response to hepatitis-B vaccination among hemodialysis patients. One hundred and four (87.6%) patients showed good antibody response after vaccination. Previous studies in hemodialysis patients have shown a variable hepatitis-B vaccination response rate, ranging from 47%-73%.(11-13).Comparable good results to hepatitis-B vaccination in hemodialysis patients had also been observed in areas with intermediate endemicity (2-8%) prevalence of Hepatitis B Virus ,such as in Brazil , which approached 89.5% in one study.(14) A recent meta-analysis of 17 clinical trials showed decreased response to hepatitis-B vaccination among older dialysis patients(15) which might be attributed to age associated changes to immune status, where â€Å"older† was defined at age 50 yrs. Our patients mean age were 52.3 ±10.04 yrs correlating with Meta analysis age group, and our results are similar with older patients having less immune response.(11, 16, 17) In the present study, gender and duration of hemodialysis therapy did not have any correlation to hepatitis-B vaccination. These results are in agreement with those reported by Peces et al .(18).Dacko et al.(16) and Tele et al(14).Similarly, Roozbeh et al(19) also confirmed the same results and showed that gender did not differ between responders (immune) and non-responders (non-immune) to hepatitis-B vaccination. CONCLUSION: We report a very good response to hepatitis-B vaccination among hemodialysis patients that is neither co-relating with gender or duration of hemodialysis. This was a preliminary study in our population which only estimated the response rate against vaccination. Future studies are needed to determine the impact of nutrional status and adequacy of hemodialysis on the response rate of vaccination as previous studies has shown their influences over titer levels.

The Downfall of a Great Teacher Essay -- Interview Essay

The Downfall of a Great Teacher Surrounded by a circle of students, Mr. Garrett answered questions, gave instructions, and explained assignments. I slowly approached the circle and stood on its periphery. Four years ago, I had been an insider. Now I was an outsider, who peered over the chattering students and slipped into the circle undetected. Old high school memories came rushing back. A few moments passed before Mr. Garrett turned to me with a smile. â€Å"Katie!† he said, â€Å"It’s good to see you. I’ll be with you in just a minute.† Turning to a student on his left, he asked her if she understood the assignment. â€Å"Of course, Mr. Garrett. Your class is easy.† Easy? Mr. Garrett? Was she talking about the same Mr. Garrett who had required us to read The Octopus and The Biography of Malcolm X just four years ago? I wondered. Maybe I had not heard her correctly. What I remember about Mr. Garrett’s eleventh-grade honors English class was the challenge. Good grades were not earned easily in a class of students concerned about one thing—getting into a prestigious university. That meant earning nothing less than an A. And Mr. Garrett made us work for it. Class periods were spent analyzing difficult literature, reviewing and practicing English grammar, and developing our writing skills. Furthermore, Mr. Garrett’s encouragement and concern for his students were evident. I may have wondered if I would receive an A in his class, but I never wondered about his dedication and love for teaching. Still reminiscing, I took a seat at the back of the classroom while Mr. Garrett took roll from a seating chart. Meanwhile, the class busied itself with a â€Å"Daily Oral Language† exercise. The exercise asked students to corr... ...ntial in this area,† I explained. â€Å"I don’t want to move back home and live with my parents.† Mr. Garrett seemed to understand my explanation. As our conversation came to a close, I realized that it was not Mr. Garrett the person who had changed, but Mr. Garrett the teacher. The observation and interview echoed an important theme in The Roller Coaster Year—the need to keep one’s teaching fresh and new and to somehow avoid teacher burn-out. I left my old high school feeling melancholy and a bit sad; a person whom I’d admired, respected, and esteemed for many years had come down from his pedestal in one short afternoon. As an experienced and seasoned teacher who now has become a victim of teacher burn-out, Mr. Garrett taught me the importance of maintaining a crispness in one’s teaching and the importance of taking preventive measures to avoid such a fate.

Banana Wars

Banana Wars 1. Who are the winners and losers in the banana wars? The winner of the banana wars is the United States because Dole and Chiquita were in crisis when EU introduced new set of rules for importers to their country. Eventually, these 2 companies were able to adjust and supply to other parts of the world when they experienced problems exporting to EU. The World Trade Organization also took part in this investigation and they were in favor of the United States and which ruled out that the EU’s rules were discriminatory.The losers are the Europeans because not only did they lose banana importers to their country but also their products that they are exporting to the United States were being charged with heavy tariffs which cause some businesses and investors in Europe to be in a critical condition. 2. Is the U. S. response silly? I guess the response is not silly but just some sort of getting back Europe for what they did with their agreement with the banana exportation .Maybe what they want to show Europe was what the situation they’ve given the US when they charged high tariffs for their exports and this time, they just want to let the Europe feel the crisis they’ve given to the US banana exporters. 3. What potential threats to the WTO are illustrated by the banana wars? The potential threats to the WTO are being credible to other trading countries. It seems like WTO is always in the stand of the United States although they may say that there are points considered when they made the decision or final ruling.

Post-Soviet Demographic Paradoxes: Ethnic Differences in Marriage and Fertility in Kazakhstan Essay

The goal of this research is to analyze the minority group status hypothesis regarding specific stages of the family-building process for different kind of countries, but they had stopped on the Middle East and Central Asia. These countries has been considered by Agadjanian in 1999 years, Gore & Carlson in 2008. The hypothesis posits an interaction effect between ethnicity on the one hand and education or other measures of socioeconomic status on the other hand. And also they respect to the timing and intensity of each stage of the reproductive cycle – first marriage, first birth interval, second birth interval and so on and ultimately completed family size. This interaction between ethnicity and education can appear in one or both of two partial forms. First, disadvantaged minority groups within a society may exhibit earlier marriage, shorter birth intervals, and subsequent higher levels of fertility than the majority population. This higher fertility at the â€Å"bottom† of the society has been interpreted variously as the result of blocked alternate opportunities, or as persistence of a separate minority group subculture emphasizing pronatalist norms. Second, elites among such minority groups may exhibit later marriage, longer birth intervals, and subsequently lower levels of fertility than the majority population. This has been interpreted as status anxiety of these minority elites in the face of potential discrimination from the majority. The minority group status hypothesis was first developed with respect to race/ethnic identity within the United States but has subsequently been applied to a wide range of ethnic minorities within national populations in many parts of the world. With respect to Central Asia, Agadjanian has explored this hypothesis in Kazakhstan and concluded that patterns of childbearing there do not fit the hypothesis well. On the other hand, Gore and Carlson have recently demonstrated that the hypothesis describes marriage patterns of ethnic Kurds compared to the majority population in nearby Turkey extremely well, with both forms of the effect clearly identifiable. This paper uses evidence from the 1995 and 1999 Kazakh Demographic and Health Surveys to examine the timing of marriage for two distinctive groups within the population of Kazakhstan. We follow Agadjanian in combining ethnic Russians with other European groups and comparing them to the ethnic Kazakh population in the country, and also in excluding small ethnic splinter groups from other Central Asian countries (Uzbeks, Kyrgyz, etc) from the analysis[1]. We concentrate on marriage timing in order to most closely replicate the work of Gore and Carlson for Turkey, and also because Agadjanian has demonstrated that virtually all births in Kazakhstan for these samples of women occurred within and shortly after marriage. Since marriage thus constitutes a reliable marker for the timing of the first step along the path of reproduction, it makes sense to begin analysis at that point. Agadjanian (1999) has treated this issue of marriage timing in Kazakhstan in a previous article, but that analysis completed some years ago did not involve event history analysis, and also did not specifically examine the hypothesized interaction effect between education and ethnicity[2]. Kazakhstan uniquely raises an unusual theoretical issue about the minority group status hypothesis, because it is not immediately obvious which of the ethnic populations in the country should be regarded as the â€Å"disadvantaged minority† in terms of expected consequences for timing of reproductive behavior. Some evidence shows that the ethnic Russian and more generally, the European segment of the population historically appropriated a disproportionate share of the higher-status occupations after immigrating into Kazakhstan in response to Russian/Soviet resettlement initiatives. However, other research has demonstrated a concentration of ethnic Kazakhs in higher education and some other fields. Similarly, the numerical balance of these groups in the population has shifted in recent decades, and has always been near parity in terms of dominance by sheer numbers. For these reasons we do not assume at the outset which group should be regarded as the â€Å"minority† group for evaluating the hypothesis, but rather examine the empirical results for clues on this question. Agadjanian has proposed and utilized in several studies a useful division of the ethnic Kazakh population into two groups described as more or less â€Å"russified† based on selection of interview language by these respondents at the time of each survey those who chose to be interviewed in Russian are compared to those who chose the Kazakh language for the survey interviews. 3] These groups allow further tests of the minority group status hypothesis, specifically for the most disadvantaged members of the population, in terms of evaluating the alternative hypotheses of blocked opportunities versus persistence of prontalist subcultures as explanations for higher fertility. Although the correspondence between ethnic and religious self-identification is extremely strong in these surveys nearly all Russians identify themselves as Orthodox and nearly all Kazakhs identify themselves as Moslem, regardless of language or other differences the correspondence is not perfect and we also examine religious identity as an alternative way of operationalizing ethnicity in examining the minority group status hypothesis. And at the end of my critical essay I would like to tell some interesting facts that happened in my country. The Kazakhs attach great significance to the birth and raising of children. A Kazakh family is not considered happy without children, especially sons—the continuers of the clan. There are many customs and ceremonies associated with birth and raising of children. These customs arose from centuries of experiences and from the Kazakh worldview. Thus, they protected a pregnant woman from the evil eye with the aid of amulets and did not allow her to leave the house alone at night; weapons, wolves’ teeth, eagles’ bills, and owl talons were forbidden wherever she lived. All this was necessary to protect her from impure forces. The pregnant woman herself had to observe a multitude of taboos. In order not to tangle the child’s umbilical cord, for example, she could not step over the staff for raising the dome of the yurt (bakan) , the device for catching horses (kuruk), rope (arkan) , and many other items. She was also forbidden to eat camel meat because it was thought that, were she to do so, she would carry her child for twelve months, like a she-camel. Kazakhs protect pregnant women from heavy labor, especially in the later months. Kazakhs carefully guard the woman and child during the actual birth and the first forty days thereafter, which are regarded as especially dangerous for the baby. Various rituals are followed—placing the child in the cradle on the seventh day, for example: the fortieth day after birth is seen as especially festive because the danger is deemed to have passed. Only women gather at this celebration. Kazakhs accustom children to work from an early age. They teach a boy to ride a horse at age 3 and to tend it and other livestock at age 5 or 6. The shaving ceremony, strongly upheld in modern times, is conducted when a boy has reached age 3 to 10. Girls are taught to sew, embroider, and carry out other household activities. In the past, Kazakhs believed that at age 13 to 15 they were ready for independent life and could have their own family; at present girls marry at age 16 to 18. The brief ceremony at the registration office is called a AHAZH. The AHAZH also features a procession of cars decorated in ribbons, which stops to take pictures along the way. In the city of Turkistan in southern Kazakhstan, the photos must include one of the couple at the Yasawi Shrine. For many progressive families the AHAZH has almost replaced both the Neke Qiyu and the betashar. The religious part of the Kazakh wedding ceremony is called Neke Qiyu. The wedding process may take many weeks and even months to complete. This is because a Kazakh marriage, like marriages in most Muslim societies, involves a contract between families which requires negotiation. The Neke Qiyu is a small portion of the whole, and usually takes about a half an hour to complete. The Neke Qiyu usually takes place on the evening of the day the bride is revealed to her groom’s family. This festive ceremony is calledbetashar or â€Å"revealing of the face. After she shows respect to her groom’s family, the veil is lifted and the bride receives a kiss from her mother-in-law[4]. The mother-in-law then puts a white scarf on her head to symbolize her marital status and then welcomes her into the groom’s family. After several hours a feasting, a mullah arrives. A mullah is a teacher of Islam who knows how to recite the Quran[5]. He performs the Neke Qiyu. Even though the betashar is performed outside in the garden in the presence of many relatives and friends, the Neke Qiyu is performed inside with close relatives only. The mullah and the couple sit facing one another. He briefly recites some verses from the Quran and asks the couple to confess the faith of Islam. When this ceremony is done, the couple must go and register their marriage at the state registry office, a practice introduced in the Soviet period. Among nomadic Kazakhs the small, individual family predominated, consisting, as a rule, of a married couple, their unmarried children, and elderly parents. In accordance with custom, the oldest son was able to marry first, followed by the other sons in descending order of age. The father allotted livestock to the married son and in this way created a new household. According to the ancient customs of the minorat, the youngest son was not allotted a household, even after marriage. He remained the heir to the ancestral hearth. Among the seminomadic and settled Kazakhs, there were extended families in which several closely related families lived in one household. Usually this was the family of the head of the household, as well as his married sons, and, after his death, the families of his married brothers. As a rule, however, after the death of the household master, the married brothers parted company. The daughters went to live with the families of their husbands after marriage. Elements of patriarchal relations were preserved in certain ways, however. Married sons, even when they had their own individual households, did not break ties with the paternal household completely. Many labor-intensive tasks, such as pasturing of livestock, shearing of sheep, preparation of felt, and so on, were accomplished through the efforts of several households with close relations along paternal lines. This was especially important in defending livestock and pastures from the encroachment of others. Such a unification of families, the basis of kinship ties, is called in the literature a â€Å"family-kin† group. In Kazakh, these groupings are called bir ata baralary (children of one father). If a family-kin group was called Koshenbaralary, for example, then their ancestor was called Koshen, and the families of this group had heads who were grandsons and great-grandsons of Koshen. Among the Kazakhs, such family-kin groups formed communities. The heads of families were considered close relatives up to the fourth or fifth generation.

A victim of Cirmcumstances essays

A victim of Cirmcumstances essays In the play, A Raisin in the Sun, Lorraine Hansberry asks us to imagine. What happens to a dream deferred? And then provides us with the suggestion that maybe a dream will dry up as a raisin in the sun. But even though it can, it doesnt mean it will. For example, Walter Younger is one of the central characters in the play, and though many would see him as the provider and bond that keeps a family together, that is not the case. Walters immaturity as head of the family, his tendency to ignore people around him, and his desire for material possessions lead him to turn the lives of the people around him upside down. Walter does not see himself as the head of the family; at least not at the beginning of the play. He thinks of himself as one of the kids. He constantly bickers with his sister and his wife. He feels misunderstood by his family members and most importantly, he sneaks around and does exactly what his mother told him not to do-just like any twelve-year-old would. In a sense, his son Travis shows more responsibility at his young age than his father does. Walter just wants to dream, fade into thoughts of big houses and boats, money coming from all directions and not a worry in sight. Unfortunately, he is not prepared to make the necessary sacrifices to make that happen. Though we may think that he made a lot of previous sacrifices like providing for his mother and sister or working as a chauffer for rich people, that is still not enough. That was normal life at the time. People had to work several jobs for minimal pay. Walters sacrifice was not far from the norm. He does well for his time but he doesnt even notice because he only worried about money and how to get more of it. As Mama says to Ruth in one of their conversations, Somebody would have thought my children done all but starved to death the way they talk about money here late ...

Special Needs essays

Special Needs essays What does it take to be successful when teaching students who have Special needs? It takes patience and professionalism, consistency, caring, and a sense of humor. There is not doubt about it, special needs students can be frustrating, infuriating, rude, disrespectful, and even dangerous. That is why it is important to be patient and professional when working with them. Teachers must always keep in mind why the students acts that way. Teachers do not need to take verbal attacks personally, but realize that they respect authority, and that a special needs student may not. Teachers must win special needs childrens trust over time, and it will take a lot of time. It is very important to be consistent with special needs children, and to create a predictable environment for them. Structure is very important to them because their out-of-school environment is usually very chaotic. When the teacher creates a predictable, structured environment, the special needs students can relax. An anonymous teacher once said, The systems are useful for keeping records and helping students see their behavioral progress, but that it meant nothing unless the teacher could hook the student. She meant that all the techniques in the world would never really work unless the teacher cares about, and believes in the student. Also, the student must care about, believe in, and trust the teacher. If this kind of relationship can be establishes, real behavioral change can take place. One of the greatest gifts we have is the ability to laugh at ourselves. Most problems in the special needs classroom can be avoided through humor. If the special needs teacher has a good sense of humor, he/she can teach the students to laugh at the situations that happen in life instead of taking things so seriously. Teachers have a real opportunity to make changes in students lives. Teachers often ...

Federal Policy Toward Indians Essay Example | Topics and Well Written Essays - 750 words

Federal Policy Toward Indians - Essay Example Some of the ethnic groups who have suffered the discrimination policies are the American Indian. The natives have been affected by many policy reforms that deprive them of their rights making them be treated as second-class US citizens (Nancy and Steven Chap. 15). The federal policy towards Indians was meant to deprive them of some of their rights such as possession of land among other things (Forner 59). The US is dominated by the whites, and they believe the land is there and does anything they feel is best for them. Because of this, they initiate policies that benefit them at the expense of the ordinary Indians whom they do not recognize their position in the land. Because of these policies, many Indians suffer in the hands of the whites as their voices not heard and they have to accept the outcome of the policies formed. As a US president in the mid-nineteenth century, I would initiate many measures to correct the anomalies towards the Indians and any other community in the nation. There is a need to treat every citizen with the dignity they deserve and pointless of initiating policies that undermine others. Although it may be tricky to oppose those whom the president works with, more so the executives for the laws they pass, sometimes it requires courage to save the situation and break the status quo. Therefore, I would stop the implementation of the policies since a President has the executive powers of acting on issues felt to be undermining the integrity of the nation as well as that of the people. It is essential to protect the minority whose rights is threatened by the policies that whites implement. Stopping the implementation will be the key action in this case because it will prevent the misfortunes that befall the minority groups in the nation. Similarly, I will do all within my reach to restore and preserve the cultural practices of Indians because the

Custom essay writer Please see assignment criteria to choose one essay

Custom writer Please see assignment criteria to choose one question. thank you - Essay Example cialism around the globe arise from the types of social ownership that they advocate and their degree of relying on issues like planning and markets (Howard, 2000). They may also differ in terms of how various managements are organized within their organizations and their government’s role in the construction of socialism (Kumar, 2009). This paper examines the different types of socialism that exist around the globe and the possibility of there being a future for socialism as a whole in the world. The future for socialism is still bright even after most of the founding socialist systems that were located in the Soviet Union and the states in the Eastern Bloc collapsed. There are still other countries like China and Vietnam that continue with the system and its ideals (Levine, 2003). The socialist ideals have also spread to other parts located around the globe though their influence has been diminishing over time (Howard, 2000). Within a socialist economic system, the production of goods is only carried out for the purpose of satisfying their people’s wants and not for sale in order to attain profits (Yunker, 2004). The accounting systems within these socialist systems base their standards on physical magnitude instead of financial calculations (Kumar, 2009). Socialism is a system that may also involve many political philosophies for it to be implemented successfully (Howard, 2000). Its proponents suggest that the production means within a country should be nationalized and distribution or exchange utilized as the major strategies for implementing the system (Kumar, 2009). There are two types of socialist movements, which are the libertarian and democratic forms of socialism. The libertarian form of socialism advocates for the direct control of workers in their country’s production means as opposed to using state powers for the purpose of achieving such arrangements. This system opposes any form of state or parliamentary controls on various production means

Bills of Exchange's Rules In Saudi Arabia Essay

Bills of Exchange's Rules In Saudi Arabia - Essay Example The first law is referred to as the Commercial Court Law, which is popularly referred to as Commercial Court Law. The other law is referred to as Commercial Court Law while the other is the Negotiable Instrument Law. It is worth noting that majority of the provision inherent in these regulations are heavily inspired by sharia laws. The commercial law has a defines critical elements that a document must contain in order to qualify as a bill of exchange. According to Article 1 of the commercial paper law, a bill of exchange must have the word bill written on the face value of the document. The other critical element that must be present in the document, according to Commercial Papers Law is an unconditional order that requires payment of a specific amount. Middle East Economic Digest Conferences (2004) says that the document should also contain the name of the drawer and the drawer. More importantly, it is critical that, there is also place and date creating the bill of payment. Finall y, the drawer must also append his/her signature to the bill to make it valid. Article 2 of the Commercial Papers law further reiterates that when any of the elements in Article are missing then the document seizes to be a bill. The Commercial Papers Law is very comprehensive in that it leaves no hitch that fraudster can capitalize on. Fraudsters are very smart, and they are always on the lookout for gaps that they can use to defraud unsuspecting people. Article 5 of the law is very effective in blocking out potential fraudsters from conducting fraud on transactions involving the bill of exchange. This article expressly states that whenever there is a discrepancy between the amount written in words and the amount written in figures, the amount written in word prevails. The justification of such a move is that amounts written in words are not easy to alter as compared to that mount written in word 12 (Middle East Economic Digest Conferences, 2004).  

Psychology (personality and social psychology Essay

Psychology (personality and social psychology - Essay Example The three personality factors that were originally developed in the study of personality were (a)Neuroticism (b) Extraversion and (c) Openness to experience(Bell et al, 1972).. This was the original version of the Personality measurement Inventory that was referred to as the NEO (Neuroticism-Extroversion-Openness Inventory) Scale and was used as a part of studies conducted on ageing. Costa and McCrae (1985) examined competing personality theories and developed two additional traits. These two factors were Agreeableness and Conscientiousness. Based upon this, they published their revised personality list which included all the five factors, ranking as equally important constituent elements of personality (Costa and McCrae, 1985). Moreover, each of these broad personality factors also comprised a set of separate dimensions within each. For example, the Neuroticism factor included such personality traits such as anxiety, depression, hostility, self consciousness, impulsiveness and vulnerability to stress. This was a reflection of the inner mental state of the individual. The extraversion factor is a personality measure of the degree of sociability in an individual’s personality. It comprises the qualities of warmth, gregariousness, assertiveness, activity, excitement seeking and positive emotion. The Openness personality factor comprises a range of internal attributes such as fantasy, feelings, ideas, actions, values and aesthetics. The Agreeableness factor developed by Costa and McCrae includes trust, straightforwardness, altruism, modesty, compliance and tender-mindedness. The last personality factor – Conscientiousness, includes the sub factors of Competence, order, dutifulness, self discipline, striving and achievement striving. Through an analysis of all of these major factors and the sub factors that comprise them, it is therefore possible to arrive at a detailed view of the

Hospitality Service Management Assignment Example | Topics and Well Written Essays - 1500 words

Hospitality Service Management - Assignment Example Innovation is the key focus to excel in this industry. Utilising service management for proper handling and delivery of services is the aspect which the services industry must set a priority in their areas of concern for promotion and company's growth - including industries in health care, caterers, manufacturers and suppliers, tourism and financial services. Organisations must set the difference between the idea of customer satisfaction and service of quality rendered to clients. Although sometimes considered ambiguous, a specific label is required that will detach these important entities with regards in providing services of which supposed as one. Both are correlated in terms of industrial needs but different. Customers may vary on every organisation to which they provide their products, be of services or goods, by some mechanism acceptable in the industry's marketplace. Of course, getting through the competition in the market is another endeavour which organisation needs focus. Customer satisfaction is a business term which is used to capture the idea of measuring how satisfied an enterprise's customers are with the organization's efforts in a marketplace (Wikipedia, 2006). Once customer's expectations are exceeded, the organisation will attain high levels of customer satisfaction and will create "customer delight." This implies that organisation must possess the ability to fulfil the consumers' needs through business, emotional and psychological aspects. The interaction between the service provider and the recipient, which are the customers, must not be in idle to properly measure the level of satisfaction. Proper attitude in dealing with varied customers should be considered; knowing their attitudes, feedbacks or commendations can contribute in determining the organisation's marketing strategies. Basically, organisations aim is to retain customers in patronising their services offered and the target of increasing the number of loyal customers and eventua lly increasing the organisation's revenues. Although customer satisfaction may vary from customer-to-customer, it is important to consider that physical and psychological characteristics which play a very important factor in measuring the degree where customers satisfy with the organisation's services. Comparatively speaking, the customer's expectation can be evaluated with the customer's experience prior relevant to the services the organisation delivers. Organisation must take into account that satisfaction is not quantitatively measured since it is more of a psychological aspect; it is more of the qualitative. And, service of quality will be now measured. Commonly, customers define 'quality' as they are met by their perception and experience. This is the degree or level of customer's satisfaction with the services or products an organisation offers dependently to the environment and the kind of service given. It is difficult to conform to the expectations of the customers needs with the level they require with regards to efficiency, quality, flexibility, and dependability to the services delivered. To achieve this, Total Quality Management (TQM) is applied. TQM is management philosophy committed to a focus on continuous improvements of product and services with the involvement of the entire workforce. This principle is a long-term process to sustain business excellence and the comprehensively and continuously involvement of all organisation functions. Through this method,

Henry Fayols Legacy And Contribution To The Management Science Assignment

Henry Fayols Legacy And Contribution To The Management Science - Assignment Example He therefore developed management ideas through personal experience as Chief Executive, and wrote ‘elements’ of administration in â€Å"Administration Industriele et Generale†, which was published in 1961 (Wren & Bedeian 2009). Abilities that he felt were essential in a manager include physical, mental and moral qualities, general education, and specialized knowledge and experience (Wren & Bedeian, ). The absence of management training in schools made Fayol see the need for management theory and identified fourteen principles of management (Fayol). He was a French management theorist. He was one of the most influential contributors to modern concepts of management, having formulated five primary functions of management- planning, organizing, commanding, coordinating and controlling ( Fayol). Henri Fayol is generally referred to as the Father of Modern Management theory (George, 146),in view of his extraordinary and revolutionary input to administrative management. Indeed, he is to administrative management while what Taylor is to scientific management. He later died in 1925 in Paris France. History of management science The management historians trace back the early origin of management and their pioneer ideas, which is the foundation of our modern formative thinking, its founders as well as well their contributions in the field d of management. As noted by early scholars such as McMahon and Carr (28), there is an increasing distance between the student and scholars of today and early scholars such as Henry Fayol among others. Through a critical examination of early biographies and early accounts, the relationship between the early and today’s management thought is established. In this case, we may gain a more complete understanding of own intellectual, reflections, and study of those of who have gone before and continue to study from the past as it forms the present (Bedeian) One such scholar is a Henry Fayol, who is thought as being the father of modern management science. As noted in Charles de Freminville, a synopsis of Fayol’s and Taylor’s thinking is explored. In this paper the modern management science is examined and its contribution to the modern field of management. It studies some of his theories, procedures, tools and techniques and it affect the modern management thought amongst scholars and student of management. His legacy and thoughts are unearthed to bring to light the dynamics of management and how the present scholars have been refined or been altered it. There is need to distinguish between management science and arts and note the difference and this influences the managers’ roles. As noted, the management as art is older as compared to the management as a science. Henry Fayol’s contribution to the body of management thought will be explored. Literature review: what other have said about Fayol Many models have explained the Henry Fayol and his contributions to the field of management. One such theory is the influence of Fayol’s work on other scholars in the fields of management. Gullick ( 13; 457) have a great impact on public administration. Gullick also found the acronym POSDCORB best to describe the executive’s job. Urwick utilized Fayol’s writings to promote a functional approach to management in developing his theory of administration and organization. The writings of Fayol have reached the international arena and pointed

Psychology (personality and social psychology Essay

Psychology (personality and social psychology - Essay Example The three personality factors that were originally developed in the study of personality were (a)Neuroticism (b) Extraversion and (c) Openness to experience(Bell et al, 1972).. This was the original version of the Personality measurement Inventory that was referred to as the NEO (Neuroticism-Extroversion-Openness Inventory) Scale and was used as a part of studies conducted on ageing. Costa and McCrae (1985) examined competing personality theories and developed two additional traits. These two factors were Agreeableness and Conscientiousness. Based upon this, they published their revised personality list which included all the five factors, ranking as equally important constituent elements of personality (Costa and McCrae, 1985). Moreover, each of these broad personality factors also comprised a set of separate dimensions within each. For example, the Neuroticism factor included such personality traits such as anxiety, depression, hostility, self consciousness, impulsiveness and vulnerability to stress. This was a reflection of the inner mental state of the individual. The extraversion factor is a personality measure of the degree of sociability in an individual’s personality. It comprises the qualities of warmth, gregariousness, assertiveness, activity, excitement seeking and positive emotion. The Openness personality factor comprises a range of internal attributes such as fantasy, feelings, ideas, actions, values and aesthetics. The Agreeableness factor developed by Costa and McCrae includes trust, straightforwardness, altruism, modesty, compliance and tender-mindedness. The last personality factor – Conscientiousness, includes the sub factors of Competence, order, dutifulness, self discipline, striving and achievement striving. Through an analysis of all of these major factors and the sub factors that comprise them, it is therefore possible to arrive at a detailed view of the

Henry Fayols Legacy And Contribution To The Management Science Assignment

Henry Fayols Legacy And Contribution To The Management Science - Assignment Example He therefore developed management ideas through personal experience as Chief Executive, and wrote ‘elements’ of administration in â€Å"Administration Industriele et Generale†, which was published in 1961 (Wren & Bedeian 2009). Abilities that he felt were essential in a manager include physical, mental and moral qualities, general education, and specialized knowledge and experience (Wren & Bedeian, ). The absence of management training in schools made Fayol see the need for management theory and identified fourteen principles of management (Fayol). He was a French management theorist. He was one of the most influential contributors to modern concepts of management, having formulated five primary functions of management- planning, organizing, commanding, coordinating and controlling ( Fayol). Henri Fayol is generally referred to as the Father of Modern Management theory (George, 146),in view of his extraordinary and revolutionary input to administrative management. Indeed, he is to administrative management while what Taylor is to scientific management. He later died in 1925 in Paris France. History of management science The management historians trace back the early origin of management and their pioneer ideas, which is the foundation of our modern formative thinking, its founders as well as well their contributions in the field d of management. As noted by early scholars such as McMahon and Carr (28), there is an increasing distance between the student and scholars of today and early scholars such as Henry Fayol among others. Through a critical examination of early biographies and early accounts, the relationship between the early and today’s management thought is established. In this case, we may gain a more complete understanding of own intellectual, reflections, and study of those of who have gone before and continue to study from the past as it forms the present (Bedeian) One such scholar is a Henry Fayol, who is thought as being the father of modern management science. As noted in Charles de Freminville, a synopsis of Fayol’s and Taylor’s thinking is explored. In this paper the modern management science is examined and its contribution to the modern field of management. It studies some of his theories, procedures, tools and techniques and it affect the modern management thought amongst scholars and student of management. His legacy and thoughts are unearthed to bring to light the dynamics of management and how the present scholars have been refined or been altered it. There is need to distinguish between management science and arts and note the difference and this influences the managers’ roles. As noted, the management as art is older as compared to the management as a science. Henry Fayol’s contribution to the body of management thought will be explored. Literature review: what other have said about Fayol Many models have explained the Henry Fayol and his contributions to the field of management. One such theory is the influence of Fayol’s work on other scholars in the fields of management. Gullick ( 13; 457) have a great impact on public administration. Gullick also found the acronym POSDCORB best to describe the executive’s job. Urwick utilized Fayol’s writings to promote a functional approach to management in developing his theory of administration and organization. The writings of Fayol have reached the international arena and pointed

Marketing Professional Practice Essay Example for Free

Marketing Professional Practice Essay Executive Summary This report aims to develop some feasible strategies for a non-profit making organization – Care For Your Heart to achieve objectives in certain areas: 1. Enhancing the public awareness of the organization’s profile and service; 2. Reaching the youngsters and working group segments; 3. Gaining more donations for future development; and 4. Strengthening the network with medical doctors or nurses as part of voluntary work. These objectives can be carried out by the three main recommended strategies, include rebranding, sponsorship campaigns, and volunteer programs. Before launching other programs, rebranding is recommended to refine the image of Care For Your Heart by designing a new logo and name, which is more professional and appealing to the target market. The rebranding is also related to the strategies for achieving the organization’s new direction. The sponsorship campaigns aim at attracting companies for sponsorship, enhancing public awareness, and attract donations. The prospective sponsors include Nestle, Hung Fuk Tong, Watson, and HKHC. The respective strategies are Nestle milk powder lid design, Turn in Your Can; Hung Fuk Tong Care For Your Heart soup series; Watson Heart Caring Bottle Label Competition and launch of water bottle, carboy bottle design and poster distribution at offices; Cardiac Health Care Bus, Health Care Charity Fund, professional health talks, and Charity Health Check Day. Furthermore, volunteers for current and future events and campaigns are sourced from IVE, medical colleges, doctors, and HKHC. These strategies provide substantial benefits to Care For Your Heart. By successfully striving sponsorship and donations, Care For Your Heart can enhance its visibility, awareness and credibility via appearance of logo on sponsor’s products and websites. Donation is easier to attract when the organization is more credible, and more funds can be used to offer more activities for its members and the public. The campaigns and volunteer programs allow the organization to reach its young and business target markets when products and events are exposed at heavy traffic spots and offices. The sponsorship programs will last for two years, and the volunteer program is on a continuous basis, which the details are shown in the timeline in the later part of this report. And the estimated budget is set. Background of Organization Care For Your Heart is a registered non-profit charitable organization formed by a group of cardiac patients together with their families since 1995. Its services mainly target cardiac patients and their families. In 1998, Care For Your Heart set up the first cardiac mutual help and resource center, and is committed to patients and the public health (Organization Introduction 2010). Up until 2011, Care For Your Heart has more than 2600 members, and over 180 volunteers (Number of Members 2010). Members mostly age around 51 to 80 (Age of Members 2010), and geographically concentrated in Hong Kong Island (Residence of Members 2010). The sources of funds is attracted from multiple channels; include donations, Community Chest, Social Welfare Department and other activities (Sources of Funds 2010). Logo of the Organization The flower-liked logo represents that the organization is concerned about heart related issues. Vision and mission of Organization Care For Your Heart aims to encourage mutual support spirit among cardiac patients and family support, so that the patients can positively face their illness (Organization Introduction 2010). It strives to enhance cardiac patients knowledge towards cardiac diseases, boost recovery, and prevent the opportunity of relapse; to act as a bridge between patients and medical institutions in order to provide all-round services; gather patients, protect and strive for rights and welfares; promoting social knowledge about cardiac disease, prevention, caring and accepting cardiac patients and enhance public awareness towards heart healthiness (Organization Introduction 2010). Care For Your Heart aims to increase the number of members; encourage members nd others to volunteer in charitable events and supporting activities; to attract more stable funding, such as monthly donation; to enhance awareness and educate public about the increasing trend of youngsters suffering from coronary heart disease; to motivate general public changing their lifestyle to improve health; to attract business groups’ awareness about cardiac disease; to establish a stronger network with doctors for f acilitating volunteer work, and other events and activities. (Future Prospect 2010). . Introduction The chairman of Care For Your Heart has illustrated the current issues faced by the organization and proposed several questions. This report is to develop feasible strategies for the organization to overcome its situation and further development in certain area. 1. Develop relevant strategies in order to enhance the public awareness of the organisation’s profile and service; 2. Attract more younger and working groups to join the organization; 3. Gain more donations for further development and 4. Strengthen a network of medical doctors or nurses as part of voluntary work. 2. Target Market 3. 1. Target Group The target market is defined by Care For Your Heart, basing on its current situation and problem. Based on research, heart disease has a rejuvenating trend and threatening working group aged 20 years old or above. These groups are targeted as they are constantly under high pressure and heavy workload. Business class with quick life rhythm typically lack of resting time. In addition, they always overlook the importance of keeping their heart healthy. 3. 2. Medical Doctor Another target group is the medical doctors. Medical doctors play an important role for these kinds of organization because of their professional medical knowledge. Other than that, Care For Your Heart inviting medical doctors for volunteering can expand their network in medical field and increase its credibility to the public . 3. 3. Partnership The following are some suggested partners for Care For Your Heart to cooperate with: * Nestle Hung Fook Tong * Watson * Hong Kong Health Check Medical Diagnostic Group Limited Details will be illustrated in the following part of the report. 3. 4. Other Stakeholder Stakeholders| Details| Donors| * Existing donors (Social Welfare Department, The Community Chest, Food and Health Bureau) * Potential donors at all ages in global * It is important for a non-profit organization to have positive and enough reputation, which will influence donation. Policy from donation also affect the operation of the organization| University| * Helps to disseminate cardiac information * Helps to enhance the awareness of the organisation * Eg: Hong Kong College of Technology, The Chinese University of Hong Kong etc| Hospital| * Reach more cardiac patients * Helps to enhance the reputation of the organisation| General Public| * Opinions leaders who can influence the peers * cardiac patients and families| Media| * Global newspapers and magazines * TV stations, radio stations, newspapers and magazines publishers, leaflets, seminar| Potential Investors| * Corporations or individuals that are interested to invest in â€Å"Care For Your Heart† (Children’s Heart Foundation and The Hong Kong Tuberculosis, Chest and Heart Diseases Association: can enhance the awareness of â€Å"Care For Your Heart† and donation| 3. Campaign Strategy 3. 1. Rebranding As brand is a valuable asset, it allows organization to communicate a clear set of v alues toward its stakeholders. Non-profit organization is a kind of concept-brand which is associated with an abstract concept, such as cancer awareness, environmentalism or cardiac disease (Daly and Moloney 2004, 30). The current logo of Care For Your Heart is too old-fashion and poorly deliver the meaning about cardiac care issues. To best meet the target group, suggestion is given for the organization to redesign its logo and name. Rebranding  is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a new position in the mind of stakeholders (Daly and Moloney 2004, 30). The change in the name and logo of the organization may enhance public awareness and reputation. Furthermore, the newly established brand elements can also better related to the current situation that the organization is facing (Muzellec and Lambkin 2008, 284). The new logo and name designed for the organization aims to better suit the target group, and will be illustrate in the following: 3. 1. 1 New logo: The new logo echoes with the name â€Å"Care For Your Heart†, containing a hand showing a gesture of holding a heart. Hand represents human; gesture represents caring; heart represent cardiac and compassion. The new logo is simple, more eye-catching, and the meaning is more obvious at a glance than the old version, thus the target market can easily understand the role of Care For Your Heart. Furthermore, the logo shows the commitment of Care For Your Heart to embark on a new direction and coordinate with our proposed strategies. 3. 1. 2 New name: Care For Your Heart can rename its Chinese name from to. The new name provides formality, thus projecting a more professional image. Moreover, it can better represent the mission of Care For Your Heart, which is to gather cardiac patients for mutual help and enhance public’s concern of cardiac disease. 3. 2. Seek For Partnership To achieve the goals proposed by the client, it is necessary for the organization to engage some partnership in order to support its daily operation and further activities. There are four potential companies for partnering with Care For Your Heart to enhance awareness, funding supply and voluntary work, including: Nestle, Hung Fong Tong, Watson and Hong Kong Health Check Medical Diagnostic Group Limited. These potential partners have similar vision and mission within Care For Your Heart in terms of concerning the health of people. The cooperation between â€Å"for profit† business and non-profit organization is called cause-related marketing (CRM), which both parties are involved to create mutual benefits. â€Å"For profit† business implemented CRM to build brands, revitalize corporate, carrying out corporate social responsibilities, and make community involvement visible (Papasolomou, and Kitchen 2011, 63). Non-profit organization can be benefited due to the contributions from the â€Å"for profit† business in order to meet its needs and objectives. CRM is proved to be an important marketing tool which demonstrates a firm’s commitment in addressing a social issue (Papasolomou, and Kitchen 2011, 63). The following are the strategies proposed to cooperate with the partners. 3. 3. 1. Nestle Carnation Omega High Calcium Milk Powder Reason for partnership with Nestle Nestle is a well-known nutrition, health and wellness company which founded in Switzerland in 1866. The company’s mission is â€Å"Good Food, Good Life†, which is to provide great tasting, nutritionally superior food and beverage, and great services to consumers around the world (Nestle 2011). Creating shared value is a fundamental part of Nestles way of doing business to create long-term value for shareholders and society, which is beyond compliance and sustainability (Creating Shared Value 2011). One of its products, the Carnation Omega High Calcium Milk Powder is chosen as a health product for the World Heart Day in 2010 and 2011. This low-fat milk power can strengthen the heart and reduces cardiac related diseases. The ingredients and functions of this mike powder are the followings (Milk Powder 2008). i. Omega 3 and 6 fatty acid: Regulate body’s cholesterol level and benefit to the cardiovascular system. ii. Low-fat: Reduce fat absorption which benefit to the heart. iii. High in calcium: Benefit to the bones and prevent osteoporosis. iv. Vitamin A, B and E: Assist in metabolism and health function. This milk powder was sold in different channels as well as supermarket and drugstore in Hong Kong, such as PARKnSHOP, Welcome and Watson. Each of them operates more than 200 stores and has different customer segments. It is believed that Care For Your Heart can gain benefits through enhanced awareness, and obtaining stable and long-term based donation. Proposed Strategy I. Cardiac information inside the lid, and logo on the package. Cardiac information as well as â€Å"7 ways to protect your heart†, â€Å"Make your heart healthier†, etc. is suggested to print on the internal side of the lid. Every time when consumer opens the lid, they can read the information provided by Care For Your Heart. A colorful background can be used in order to attract their attention and increase the visibility of such information. Moreover, the logo of the organization is also printed on the package of the milk powder to gain awareness (Refer to Appendix 1 and 2). The followings are the suggested cardiac information. 7 ways to protect your heart: * Maintain appropriate cholesterol level by having low-fat diet * Maintain appropriate weight and balanced diets. * Eat 2 fruits every day * At least 30 minutes aerobic exercise per day * No smoking and alcohol * Remain a cheerful mood * Regular Body check II. â€Å"Turn in Your cans† Yoplait Yogurt, a France originated brand founded in 1964, had launched a campaign called â€Å"Save Lids to Save Lives† for 10 years. The main concept of this campaign was to raise money for charity organization and activities, such as Susan G. Komen Breast Cancer Foundation,  Race for the Cure, etc. Every lid that the customer reserved, Yoplait will donate US$0. 1 after they registered the code number on the lid online (Save Lids to Save Lives 2011). A loyalty program called â€Å"Turn in Your Cans† is proposed to achieve long-term relationship among three parties: the customer, Care For Your Heart, and Nestle. When customer finished one can of milk powder, they could turn in the can to a supermarket or drugstore, then Nestle could collect those cans for recycling. A stamp would be awarded per one returned can. When customer collected 3, 5 and 10 stamps, they can enjoy discount of 10%, 30% and 50% respectively for the next purchase. This campaign could increase customers’ loyalty towards this milk powder, and attract purchases from new customers. As a result, Nestle can gain an increase in sales, and Care For Your Heart can receive donations. III. 5% donation from the total sales of the milk powder To obtain long-term donation, Care For Your Heart could receive 5% of total sales from this milk powder. The milk powder is selling at the price around HKD$104. 6, which means Care For Your Heart can receive approximately HKD$5 from each can of milk powder sold. 3. 3. 2. Hung Fook Tong Reason for partnership with Hung Fook Tong Hung Fook Tong is the biggest herbal tea group in Hong Kong founded in 1980s. With more than 700 staff members, and over 100 stores among Hong Kong (Milestone 2011), it is persistent in using genuine ingredients with no added preservatives in the product. Producing and developing quality products are the philosophy of â€Å"making naturally† (Mission 2011). In 2011, Hung Fook Tong acquired the prime awards for corporate social responsibility 2011 from Prime magazine (Company news 2011), which shows that Hung Fook Tong continuously strive to fulfill corporate social responsibility. Hung Fook Tong has introduced a series of Chinese soup and individually packed soup into the market under its brand name. Those series of soup is nourishing, which helps to maintain good body condition and is good for health. As individually packed soup could reduce the time of making soup at home, it is typically popular among working class. Thus Hung Fook Tong is another suggested source to cooperate with for gaining long-term donation and enhancing public awareness. Proposed Strategy I. â€Å"Care For Your Heart† soup series There are several soup recipes shared by some Chinese medical doctors on Care For Your Heart website. Those soups are beneficial to the heart and can prevent heart attack. Care For Your Heart could cooperate with Hung Fook Tong to introduce these series of soup or invest in new soups for the target market. Such as: * Mushroom  soup with bamboo fungus and  lotus root. * Black hen soup with lily and cloud ear fungus. * Black hen soup with chestnut. These series of soup can sold at a cheaper price HKD$40 for increasing sales volume, which others series are sold at HKD$48 and HKD$63. II. Logo on the package front and cardiac information at the package back The logo of Care For Your Heart is suggested to put on the front side of the individually packaged soup, and some cardiac information at the back. This increases the visibility of the organization, as well as disseminating cardiac information when customer turns the package to look at the ingredient list of the soup. During the selection process, consumers make decisions base on the soup’s functions, thus the â€Å"Care For Your Heart series† can impress those that concern about heart health, and attract those customers that are previously not aware of the heart health series. The logo of Care For your Heart can also be placed on the menu to increase visibility (Refer to Appendix 3 and 4). III. 5 % donation from the total sales of â€Å"Care For Your Heart† series Care For Your Heart could receive 5% total sales of individually packed soup in order to obtain long-term donation. Each individually packed soup is sold at the price around HKD$40, which means Care For Your Heart can received approximate HKD$2 from each sold of the soup. IV. Coupon Hung Fook Tong can also sponsor 500 packs of coupons, which contains 10 pieces within one pack with a total value of HKD$398, to Care For Your Heart for voluntary reward purpose. 3. 3. 3. Watson Reason for partnership with Watson Firstly, Watsons Water under A. S. Watson Group is currently a wholly owned subsidiary of the Hutchison Whampoa Limited, and is a world-renowned brand for supplying purest quality water. Moreover, the A. S. Watson Group has obtained a number of awards, such as â€Å"Asia’s Best Brand Award – for excellence in Branding and Marketing† in 2010 and 2011, â€Å"Caring Company† by the Hong Kong Council of Social Services from 2002 to 2011, and â€Å"Top Ten Brand names Award† by Chinese Manufacturer’ Association of Hong Kong in 2003 (Our Achievements 2011). Furthermore, A. S. Watson Group is positive related to healthiness, as it owns the Watsons Athletic Club which is committed in sponsoring and supporting local athletic events. This healthy association links with Care For Your Heart’s mission to improve public’s health issues. Secondly, the A. S. Watson Group is committed in performing corporate social responsibilities, and view CSR as opportunities. From A. S. Watson official website: â€Å"We encourage our business unites to develop programmes with organizations that are relevant to local community needs, and we support our employees’ effort in getting involved and contributing to society (Lai 2011). † This provides a favorable circumstance for Care For Your Heart to persuade Watson’s participation. Thirdly, Watsons Water has wide distribution channels, from street stores to big chained supermarkets. With the various availability of channels, it allows Care For Your Heart to increase exposure to the public and enhance the recognition of the company name. Proposed Strategy There are 3 main activities in this campaign: including Watsons bottled water label design competition, donation from the designed bottle, and cardiac slogan labels on Watsons Water carboy series and posters distributed to offices I. Watsons bottled water label design competition The first stage of this campaign starts with organizing a Watsons bottled water (both distilled and mineral water) label competition hosts by Watson and cooperates by Care For Your Heart. The theme of this competition is called â€Å" † â€Å"Watsons Heart Caring Bottle Design Competition†, which encourage a submission of bottle label design aiming at enhancing public’s awareness towards cardiac disease. The competition will open for one to two months and targets youngsters age 15 to 25, whom are interested in drawing or design, and would seek for self-esteem through competition. The opening of this competition will be announced via newspapers (both paid and free), Watsons Water’s official website, and Facebook page. For motivation, awards will be given to the top three winners. The tentative prizes include: Champion: HK$5000 with certificate First runner up: HK$3000 with certificate Second runner up: HK$1500 with certificate All participants will also obtain a certificate as encouragement. After collecting all designs, both Watson and Care For Your Heart will have representatives appraising the designs and select the winners. A press conference will be held for the announcement and award ceremony of the top three winners. And their work will be launched on the bottle, which will be further discussed below. II. Launch of the specially designed bottle for donation to Care For Your Heart After the end of competition, the second stage of the campaign is the launch of this specially designed Watsons Water. The top three winners’ designs will be launched for 280ML to 800ML bottled water, both distilled and mineral. The distribution channels include all major types of supermarkets (Welcome, Parkn’ Shop, City’super etc. ), convenient stores (7-11, Circle K etc. ). The preparation for the label design will be around one month, and the tentative distribution period is set to be 2 to 4 months. Care For Your Heart can negotiate the percentage of total sales for donation with Watson. The recommended percentage is 5 to 15%. Furthermore, the label will contain information about the donation. For example: â€Å"Every bottle of water you purchase, Watson will donate $1 for Care For Your Heart on cardiac disease funding. † III. Cardiac info/ slogan on the Watson’s water carboy series in offices and posters distribution The third stage of the campaign is the launch of promotional label on Watsons Water carboy together with the distribution of posters to offices. The objectives of this event are to create opportunity for Care For Your Heart to reach the business sectors and to increase their awareness towards cardiac disease and provide some tips on prevention. This campaign will last for one to one and a half year. i. Poster Posters will be distributed together with the water bottles, and encourages offices to post it in the pantry or places near the water dispenser. The poster will contain some brief tips on preventing the formation of cardiac disease due to stress and imbalanced lifestyle. The information on the poster is the same as the information on the lids of the Nestle milk powder (Refer to Appendix 5). ii. Label A label is designed for 4. 5L, 12L and 18L bottles which fit most types of water dispenser, containing Care For Your Heart’s logo, slogans about heart protection. Appendix 6 shows an example of the label design. IV. 5% donation from the sales of designed Watsons Water bottle Watsons bottle water sold at the price HKD$6. 5, which Care For Your Heart can receive an approximate donation of HKD$0. 3 per bottle of the water sold. 3. 3. 4. Hong Kong Health Check ; Medical Diagnostic Group Limited (HKHC) Reason for partnership with HKHC Hong Kong Health Check ; Medical Diagnostic Group Limited (HKHC) is a company providing a variety of body check service to the community and has developed 15 health checking center in Hong Kong. The mission of the company is to provide  excellent  and  high standards of  imaging and  diagnostic services in order to improve  community  health under the concept of  preventive medicine. (About Us, 2011) It is chosen to work with Care For Your Heart as the two organizations are sharing similar missions of improving community health and health care awareness. Proposed Strategy I. Cardiac Health Care Bus The main functions of the Cardiac Health Care Bus are to provide free basic heart disease related health checks, for example, blood pressure, blood sugar, cholesterol; and educate public about heart disease preventions. If patients are diagnosed to have a possibility of getting cardiac disease, they will be refered to HKHC for a comprehensive health check. A medical professional and two volunteers from Care For Your Heart will be on duty in the bus. There will be 6 buses available, 3 for New Territories, 2 for Kowloon and 1 for Hong Kong Island. The buses will serve everyday in two spots with two time periods, from 11a. m. to 3p. m, and 4p. m. to 8p. m. , which can serve around 50 to 70 people every day. This idea is feasible as it has been successfully adopted by other organizations, such as the Pok Oi Hospital. II. Health Care Charity Fund (HCCF) HCCF is a working partner of HKHC, who aims to implant the concept of Health we care you care to the community through educational and medical healthcare service (Vision and Mission. 2011). Its missions are to help the needy of the community by offering free health check services and organizing professional health talks; to increase the healthcare awareness of the community by promoting the concept of preventive healthcare through comprehensive periodic health check at the highest standard; and to serve the community through supporting volunteering services which organized by non-profit making organizations or collaborated with local communities (Vision and Mission. 2011). The nature of this organization fits with Care For Your Heart’s vision as both organizations achieve their missions by organizing talks, fund raising and voluntary work. Two programs are designed for corporation of CFYH and HCCF. i. Professional Health Talks Health talks will operate once each year at each community center in 18 districts by Care For Your Heart. The talks emphasize on heart care related topics, such as prevention, types of heart disease etc. Professional speakers are the volunteers from HKHC and talks are sponsored by HCCF. Each talk is opened for 100 to 200 audiences (depends on the population of the district) and is free of charge. The target of this campaign is to reach citizens in 18 districts within one year and four months for 6 districts. For the first four months, talks will operate in North, Tai Po, Sha Tin, Tsuen Wan, Tuen Mun and Yeun Long; the next four months will operate in Kwai Tsing, Kowloon City Kwun Tong, Sham Shui Po, Wong Tai Sin and Yau Tsim Mong; and the last four months will operate in Island, Sai Kung, Central and Western, Eastern, Southern and Wan Chai. ii. Charity Health Check Day The date of Charity Health Check Day is set on the World Heart Day in every year. 5 to 10% of body checks income from HKHC will donate to Care For Your Heart through HCCF. HCCF used this format previously with HKHC and the Senior Citizen Home Safety Association (SCHSA) on mother’s and father’s day in 2011. Part of the body check income on that day was donated to HCCF, and the donations are used to provide personal emergency link for the elderly people (Tuesday Charity Health Check Day, 2011. ). 3. 3. Potential benefits receive by Care For Your Heart By the partnership with the above sponsors, Care For Your Heart can be benefited in various ways. I. Enhance awareness Firstly, as concerned by Care For Your Heart, it is currently facing low recognition by the public. To reverse this situation, its visibility, awareness and credibility can be increased by having Care For Your Heart’s name and logo appearing on sponsor’s events, and product packaging, which the product is well-recognized, easily found and consumed. Care For Your Heart can also leverage Nestle, Hung Fook Tong, Watson and HKHC’s goodwill on being healthy. Moreover, those sponsors enhance Care For Your Heart’s publicity by placing the organization name as the beneficiary organization at the end of the TV commercial. II. Reach the target segments Those proposed strategies allow Care For Your Hear to reach its desired target segments – the youngsters and businesses. Different channels were used for the distribution of the product by Nestle and Hung Fook Tong, such as supermarket, drugstore and MTR shop as well, which helps in increase exposure and visibility of its name and logo to different segment. Moreover, the Watson bottle water competition provides an opportunity for youngsters to demonstrate their stills in art, and act as a channel to educate them about cardiac diseases through participation. On the other hand, labels on carboy bottles and posters in office pantry can be an attention getting tool. By placing these at prominent spot, it can firstly get their attention. When they are continuously exposed to the information, they will be able to remember and recall the message. Furthermore, if the Cardiac Health Care Bus is successfully introduced, the mobility of those buses can further help Care For Your Heart in reaching more people in Hong Kong. III. Donation Donations can be gained through the sales of each product and the money can be used for funding daily operations or future activities. Furthermore, if the sponsors are willing to renew the contracts with Care For Your Heart, it will be able to obtain donations in a long-term basis. 3. 4. Potential benefits receive by sponsors I. Perform Corporate Social Responsibility The main benefit that Nestle, Hung Fook Tong, Watson and HKHC could gain is to accomplish its role in performing corporate social responsibility. Each company is committed to invest on creating shared value for society, as well as social welfare, environmental protection and other aspects regarding to the global compact. Companies could achieve its goals when cooperating with Care For Your Heart. II. Improved brand image Furthermore, the ultimate objective of performing CSR is to improve consumers’ perception towards the brand, which is being a contributor to the society thus enhancing goodwill. III. Boost Sales Each sponsor can boost its sales or expands market share due to its contribution to the society. Customers are more likely to choose a product when they realize that they can engaging in the contribution process (Stanalan, Lwin, and Murphy 2011, 51). IV. Benefits distributed by Care For Your Heart Care For Your Heart will provide the following benefits to all sponsors: * Have a one page free advertisement in the organisation magazine and annual report. Brief profile of the sponsors and the detail of ongoing campaigns on Care For You Heart website * Acknowledge the name and logo at the bottom of Care For Your Heart official website with hyperlinks to sponsors’ homepages * Acknowledge the name and logo on all promotion materials including newsletters, organisation magazines, broch ure covers or free gift bags etc. * Acknowledge the name and logo of sponsors on volunteers’ shirts * Provide at least one banner during any events * Announcement of sponsorships in all events or public speech * Guaranteed to be the only sponsor in the same category of industry * Allow to display company’s materials or products on the table for any events 3. 5. Volunteers’ recruitment The recruitment of volunteers for Care For Your Heart targets three groups: students from IVE, trainees of medical colleges, retired doctors, and the Hong Kong Health Check ; Medical Diagnostic Group. The details of the recruitment program are the followings. IVE On recruiting volunteers for Care For Your Heart, firstly, a non-academic volunteer program can be opened for the Hong Kong Institute of Vocational Education students majoring in Applied Nutritional Science, Pharmaceutical, Medical and Health Care, or Social services. Students are encouraged to apply the campaign throughout their study. This volunteer campaign requires students to participate in volunteer work for Care For Your Heart once in two weeks for four to six hours. The working time will be recorded and accumulated until they graduate or withdraw from the program. A quota on working time is set for students as a goal, for example, participating volunteer work for 72 hours in half a year. Students who have achieved the goal of this program will be rewarded with a non-academic award by Care For Your Heart, which is beneficial to their future career. Medical colleges’ trainees Secondly, trainees in medical colleges of the University of Hong Kong and the Chinese University of Hong Kong are a considerable group for voluntary works. They obtain the required health care knowledge and elementary first aid skills. Moreover, this voluntary program can be included as part of the intern training. Similar with the program for IVE, a certificate will be given to participants as a reward, which helps their future career. Moreover, participants can enrich their practical experience before they enter the society. Medical professional Thirdly, doctors are another great source to attract as volunteers. They obtain the expertise in the cardiac field thus able to provide professional consultation for patients. Care For Your Heart can target this group by inviting those doctors that are seeking self-actualization, and appeal to them through mental motivation. For example, suggesting them to offer one or two days of voluntary consultation. By acquiring a sufficient number of voluntary doctors, members of Care For Your Heart can be benefited as it has more human resources to organize thorough functions and events for its members and the public, thus achieving the goals of increasing public awareness towards cardiac disease. Moreover, doctors can enhance their reputation and image by showing their sincerity in contributing to the society. Hong Kong Health Check ; Medical Diagnostic Group Lastly, referring to the event of the Cardiac Health Care Bus campaign, doctors from the Hong Kong Health Check ; Medical Diagnostic Group will volunteer for conducting simple tests and explain the health report to patients. Moreover, regarding this event, additional helpers are needed for showing information and assisting the doctor. These helpers can be chosen from IVE and medical college volunteers mentioned above. 3. 6. 5. Motivations to volunteers Besides, by analyzing their profile, Care For Your Heart can obtain data on the number of medical professionals and young volunteers the organization has attracted . ii. Amount of Donation Two sources of donations are needed to be evaluated: the public and partnership programs. By measuring the amount of donation from public and sponsoring partners, it can reflect Care For Your Heart’s reputation and credibility in public’s mindset. It can also show the benefits gain by both parties when the campaigns are launched (increased sales, product awareness and reputation). iii. Awareness Public opinion research will be conducted 3 times after 4, 12 and 24 months. The survey aims to collect data including: awareness and image of the organization; frequency and amount of donation; and awareness of activities and partnership program. The result will demonstrate whether the new strategies and rebranding are successful in enhancing the public awareness, especially within the working class. Regulate evaluation acts as a monitory function and can state the weaknesses of each program. Therefore, the organization can reinforce certain areas in order to achieve the ultimate goals. 6. Conclusion To conclude, Care For Your Heart could reach its target groups and deliver cardiac related information to the public by adopting the strategies mentioned above. Rebranding and those cooperative strategies can meet its goals effectively and efficiently. By performing cause-related marketing, all participating parties will receive benefits from the campaigns, as well as enhancing public awareness and improving brand image. The sales volume of the newly introduced products and the current product will also be increased, due to the change of customers’ perception towards the brand. The corporate partners will provide funding supply from the donations gained from product sales, and hence increase the cash flow of Care For Your Heart. Moreover, the reputation of Care For Your Heart will also be enhanced by the well-known partners. http://www. pokoi. org. hk/tc/services_cmedical. aspx http://www. hungfooktong. com/news/n017/index. html http://www.nestle.com/ http://www.aswatson.com/our-customers/ http://www.hungfooktong.com/tc/ http://www.yoplait.com http://www.hkhealthcheck.com/corp/tc/ http://www.hungfooktong.com/overseas_about.php http://www.aswatson.com/innovation/ http://www.hccf.org.hk/en/about_us.htm ;

The Shona People Of Zimbabwe History Essay

The Shona People Of Zimbabwe History Essay The Shona people of Zimbabwe, Mozambique and southern Zambia belonged to the Bantu. They formed almost three quarters of the population of Zimbabwe and were under British colonialism for almost a century. The Shona are one of the three major cultural groupings of mixed farmers that predominated in southern Africa. The two others are the Sotho-Tswana and Nguni. Before 1500, a Shona clan, the Rozwi established a great kingdom known to Europeans as Monomotapa which stretched from the Kalahari to the Indian Ocean and from the Limpopo to the Zambezi. By the end of the 15th century, Monomotapa broke up into several Rozwi dominated successor states that survived into the early 19th century. Shona society was founded in the Zimbabwe plateau region of South-central Africa. The original inhabitants of Zimbabwe were the Shona group called Hungwe who were conquered by another group, the Mbire. The Mbire founded the Mutapa and Rozwi Empires that were destroyed by the fleeing Nguni tribes, especially the Ndebele of Southwest Zimbabwe and the Shangane of southeast Zimbabwe during the Mfecane uprisings. The Mutapa Empire covered a substantial part of modern Zimbabwe and incorporated the whole of Mozambique, South of the Zambezi river and north of the Sabi river to the sea. Some of the tribes of modern South Africa, mostly the Venda and Lovendu originated from the Shona. Other Shona tribes include Barwe, Manyika, Ndau, Korekore, Shangwe and Guruuswa. Shona society organized many of its descent principles through men rather than women. The emergence of Shona language was probably a development of the later Iron Age. Like the Sotho-Tswana and the Nguni, the Shona belonged to the so uthern Bantu language group. Shona language (chiShona) is widely spoken in, Zimbabwe, Mozambique, Zambia and Botswana. Shona is one of the principal languages of Zimbabwe. Shona language has several dialects including Hwesa, Karanga or Chikaranga spoken in Southern Zimbabwe with subdialects of Duma, Jena, Mhari, Ngova, Venda, Nyubi and Govera; Zezuru dialect include Chizezuru, Bazezuru, Mazizuru, Vazezuru and Wazezuru that are spoken in Mashonaland and central Harare; Korekore dialect is widely spoken in northern Zimbabwe. The balanced and varied resources of the Zimbabwe plateau provided a wide range of environmental and economic factors to underpin the spectacular growth of Shona states. The Shona occupied much of the modern Zimbabwe and the area between the Sabi and Pungwe rivers and extended to the Indian Ocean in modern-day Mozambique. The Shona people migrated into the modern day Zimbabwe during the great Bantu expansion. Between 16th and 19th centuries, Shona groups, especial ly the Tsonga and Nguni lived in dense settlements. By 1800, the greater proportion of Zimbabwe and Mozambique was populated by the Shona people. The Ndebele pushed the Shona northwards before the invasion of the European settlers in the 19th century. Its probable that the Shona originated from the Congo Basin area and migrated southwards into Rhodesia at the end of the first millennium. The first stone building at Zimbabwe were the works of the Shona people. Most of the stone works on the Acropolis were constructed by them. The Shona also began to build in the valley during the 13th or 14th century. They established the Great Zimbabwe civilization with stone wall enclosures. The Great Zimbabwe was indeed a thriving center for professional masons. The word Zimbabwe is Shona term for houses of stone. This civilization developed in an area with excellent pasture for grazing, farming, hunting, mining and long-distance trading which made the Great Zimbabwe a prosperous state in the region. Possession of cattle was a symbol of power and wealth that was concentrated in the hands of those in the position of authority. The Shona set up many other states including Changamire, Mutapa and Torwa. In the 17th century, recruitment into the army was rewarded by cattle. Enlistment into the army made the ruling elite to organise raids for capturing livestock and other booties. In this process, Changamire state developed a professional standing army. Shona society enjoyed reasonable political organization in the decades that preceded European partition. It was divided into lineages and a male member belonged to the fathers lineage; a married woman joined her husbands lineage. Each lineage was symbolized by annual totem. Shona people identify themselves with clans rather than the group. Communities in turn have mixture of clans. The political economy of the Shona society was not based on an equal sharing of resources or wealth inspite of a political ideology that often claimed equality. The fundamental political issue was land. Control of land use for cultivation, game, grazing and mineral resources was the basis of power relations between the ruler and the subjects. The rulers claimed authority over land. Economically, the Shona practiced agriculture, mining and pastoralism. The most specialized sector the economy was gold-mining. Gold was important source of Shona wealth at Great Zimbabwe, but cattle continued to be the backbone of the economy. The Shona formed part of the gold trade network that reached China. The Portuguese had contacts with the Shona and established themselves in what became known as Mashonaland before they were driven out at the end of the 17th century by the Rozwi Changamire dynasty. In Central Africa, the Shona groups were the first to accept European settlement. But under the Mwene Mutapas, the Portuguese were never able to control the Shona absolutely. In the 1690s, the Changamire rulers who were successors of the Mutapa dominated a large territory and remained free from the Portuguese invasion. They controlled gold production and gold trade than other rulers in the Zambezi-Limpopo region. They constructed stone buildings and accumulated vast gold ornaments a t their capitals, Dhlodhlo and Khami. They collected tribute from their subjects and vassal states. They had over 3000 warriors and waged wars over their surroundings. Changamire state continued to expand before it was overthrown by conquerors from KwaZulu in the 1830s. In response to capitalism in southern Africa after 1870, agriculture and migrant labour further developed. Shona peasant farmers supplied white farmers in Rhodesia with variety of crops such as poko corn, millet, groundnuts, tobacco and so on. The Mwanamutapa was the first major civilization in Zimbabwe. It was founded in about 1420 among the Karanga people at the Great Zimbabwe. This empire expanded by 1440s to include all of the Zimbabwe plateau and Mozambique. By 1490, the empire split into two sectors: Changamire in the south (including the Great Zimbabwe) and Mwanamutapa in the north. The gold and ivory trade attracted Arab and Swahili traders who settled in the major towns. During this period, the Great Zimbabwe region became the wealthiest and most powerful society in southeast Africa. In the early 16th century, Portuguese traders and soldiers established contact with the empire. Following the visit of Antonio Fernandes to Mwanamutapa empire, the Portuguese became interested in controlling the hinterland gold trade. The Portuguese were interested in commercial activities. They opened up the trade routes to the gold-producing areas from the coastal areas of Sofala and Mozambique. The Portuguese used the Zambezi River as their major route to the hinterland. They founded fortified and garrison towns at Sena and Tete on the Zambezi. They took over the Swahili trading posts and established new ones in the gold bearing region at Masapa, Luanze, Dambarare, Ongoe and Maramuca. Through these efforts, they controlled substantial part of the Shona gold trade. But the Swahili traders diverted some of the gold resources to the coastal settlements north of Mozambique where they evaded the Portuguese patrol and transported gold to Arabia and/or India. Power struggle among the Mbire led to the fall of the Mutapa state and the establishment of the Rozwi Empire in the southwest of modern Zimbabwe. Between 1560 and 1561, a Portuguese Jesuit missionary, Goncalo da Silveira visited Mwanamutapa and converted many Shona including King Nogomo Mupunzagato to Christianity. In 1569, King Sebastiao of Portugal sent a thousand men under Francisco Barreto to gain control of the gold mines and explore the possibility of expelling the Swahili traders as well as securing protection for the Portuguese missionaries. The Portuguese expedition reached Zambezi and Sena but most of them were attacked by malaria. Despite their impressive military power, they were not able to exert enduring control over the Shona. When Kapararidze assumed power as the new Mwene Mutapa in 1628, he attempted to unite his kingdom and expel the Portuguese. In turn, the Portuguese supported his rival to power, Mavura and ousted Kapararidze. Mavura declared himself as a vassal o f king of Portugal but anti-European protests followed among the Shona. A Portuguese military expedition suppressed the protests and strengthened Mavuras reign. He continued to enjoy the military protection of the Portuguese but suffered from the shrinking territory and subjects. He granted Portuguese officials who commanded the forts at Sena and Tete jurisdiction over lands and the inhabitants of the areas. Private Portuguese individuals enjoyed similar privilege from Mwene Mutapa. By 1677, the Portuguese had conceived the idea of planting a colony of settlers in Shona to enhance Portuguese power. The European settlement in the Zambezi valley was affected by heavy mortality. However, some of the Portuguese and Indian settlers established families that promoted Portuguese power in east Africa before the 20th century. The Portuguese elements integrated into the local African culture but they were turbulent chiefs due to their firearms. By the mid-17th century, the beleaguered Mwanamu tapa empire was controlled by the Portuguese. In 1690, the Portuguese was deposed by the Rozwi that was formed by the re-united Shona dynasties. King Changamira of Rozwi extended his control over the mining region of Zimbabwe. Rozwi Empire came to an end due to the attacks of led by Mzilikazi and Ndebele during the Mfecane wars. In 1890, the British South Africa Company invaded the Shona territory. At this point, the Shona had weak central kingdom. The Shona, like the Ndebele lost their economic resources including land and cattle. They were subjected to forced labor. The British conquest also led to the collapse of the old political structures. The Shona were mobilized through the religious authority of a spirit called Mlimo. The Shona and Ndebele rose in rebellion against the British forces between 1896 and 1897 using guerilla tactics. After two to three years of the British South African Company rule, both the Ndebele and the Shona had grievances including confiscation of cattle, expropriation of land, compulsory labour, harsh taxation, insubordination of Africans by white officials. These were the proximate factor was the Jamesons raid which led to the African revolt. Jameson was the administrator of Mashonaland who conquered the Ndebele in 1893. The combined forces of Ndebele and Shona attacked the company. The European settlers lost about 10 per cent of their population. Unlike the Ndebele, the Shona were fragmented people. They were only united by religious institutions, especially Mwari whose shrines were located in the caves with elaborate priests and messengers. Mkwati and his followers mobilized the people that the Mwari was prepared to kill all the white settlers. The revolts started with localized resistance to Europeans and Company rule from 1891-96. The resistance of Nyandoro in the East of the Salisbu ry district in April 1896 marked the beginning of the Shona uprising. Shona revolt was influenced by the Ndebele uprising of March 1896 led by Mkwati who forged alliance between Ndebele and Shona against Europeans. Religious organizations were a reinforcing factor in the rebellion. People were mobilized through the Mwari religious cult. Shona resistance to colonial rule in the 1890s took the form of desertion from underpaid labour, abandonment of settlements due to tax and labour demand, theft, cattle maiming between 1894 and 1896. Globally, the Shona people are known for their art works: stone sculpture and mbira music. Despite the tremendous influence of western scientific worldview and Christianity, the Shona remained attached to their traditional metaphysics. The Shona are not passive assimilators of European modernity, they have fused western science with tradition to shape their African modernity. After the uprisings against European settlers were defeated, independence wars occurred in Rhodesia (Zimbabwe) and Mozambique in the 1960s and 1970s. Since the 19th century, the Shona have migrated to work in the South African mines. They also migrated to large industrial cities. Some were dispossessed of their land in order to allow European settlers farm. Most of the Shona were educated in Chritianity missionary schools. They also benefitted from the training in improved agriculture. Rasheed Olaniyi